Acquisition Marketing Manager – Discover Cards (Hybrid)

Information Technology Senior Management Forum; Riverwoods (IL); Hybrid; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking a Marketing Manager for Discover Card Products in a Hybrid role. You will drive acquisition marketing strategy, translate audience insights into optimizations, and partner with cross-functional teams to launch new tactics that guide consumers to discover card offerings and rewards.

You will work within the Discover Acquisition Marketing team, focusing on product positioning, acquisition journeys, and delivering growth through multi-channel campaigns and rigorous testing.

Qualifications

• Bachelor’s Degree or Military Experience required.
• 5+ years in product marketing or multi-channel digital marketing.
• 5+ years developing marketing test frameworks and optimization plans.
• 5+ years managing marketing intent and developing briefs.

Responsibilities

• Oversee development and execution of integrated multi-channel campaigns to drive acquisition and engagement.
• Synthesize consumer insights, trends, and competitive factors to identify strategic opportunities.
• Collaborate with business analysts to understand performance and identify optimization opportunities.
• Translate business intent into actionable directives for partner teams.
• Collaborate with creative, legal, and marketing tech teams to drive product consideration and conversions.
• Write clear briefs, test docs, and plans to sustain performance improvements.

Skills

Multichannel marketing

Acquisition marketing

Cross-functional collaboration

Data-driven decisions

Strategic thinking

Education

Bachelor’s Degree or Military Experience

Job description

Capital One is seeking a Marketing Manager for Discover Card Products in a Hybrid role. You will drive acquisition marketing strategy, translate audience insights into optimizations, and partner with cross-functional teams to launch new tactics that guide consumers to discover card offerings and rewards.

You will work within the Discover Acquisition Marketing team, focusing on product positioning, acquisition journeys, and delivering growth through multi-channel campaigns and rigorous testing.