CRM & Email Marketing Lead – Data-Driven Growth

Capital One; Riverwoods (IL); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One seeks an Email Marketing Lead, Principal Associate, to own the CRM program from ESP setup to end-to-end email marketing orchestration for US/Canada merchants.

You will design automated journeys, manage enterprise ESP deployments, and write data-driven copy. Expect collaboration with engineering, analytics, and marketing, plus a strong focus on regulatory compliance and testing.

Qualifications

• Bachelors Degree or military experience.
• 5+ years of marketing operations and CRM experience, specifically leading the technical setup of email service provider (ESP) instances and managing data syncs with Salesforce.
• 4+ years hands-on experience with Salesforce architecture, Pardot (Account Engagement), or Salesforce Marketing Cloud (SFMC), including defining CRM fields and system integrations.
• At least 4 years of experience in direct-response email copywriting.
• At least 5 years of experience evaluating marketing performance using lower-funnel conversion metrics (reactivation volume, CPR, velocity).

Responsibilities

• Design automated, trigger-based email sequences aligned with offline marketing touchpoints.
• Project manage ESP rollouts and migrations, bridging marketing requirements and engineering builds.
• Write custom SQL queries for dynamic audience segmentation and inspect HTML/CSS templates and copy.
• Evaluate campaign performance using lower-funnel metrics, not vanity opens/clicks.
• Manage QA, cross-client rendering checks, data validation, and regulatory compliance alignment.
• Collaborate across engineering, analytics, and marketing while maintaining testing and growth mindset.
• Apply direct-response copywriting principles to write persuasive email copy.

Skills

Email marketing

CRM operations

SQL

Direct-response copywriting

Data-driven marketing

Project management

Education

Bachelor's degree or military experience

Bachelor's in Marketing, Advertising, Communications or Consumer Behaviors

Tools

Salesforce

Pardot (Account Engagement)

SFMC (Salesforce Marketing Cloud)

Job description

Capital One seeks an Email Marketing Lead, Principal Associate, to own the CRM program from ESP setup to end-to-end email marketing orchestration for US/Canada merchants.

You will design automated journeys, manage enterprise ESP deployments, and write data-driven copy. Expect collaboration with engineering, analytics, and marketing, plus a strong focus on regulatory compliance and testing.