Data-Driven Digital Optimization Analyst

Fairweather, LLC; Philadelphia (Philadelphia County); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical protection

Dental coverage

Vision care

Paid time off

Employee discounts

Retirement savings

Job summary

Urban Outfitters’ Free People Digital Optimization Analyst role seeks a data-driven professional to blend analytical rigor with strategic curiosity. You will partner with the Digital team and cross-functional partners to implement optimizations on the website and app that boost acquisition, retention, and topline growth across URBN brands.

The analyst will leverage first-party data to uncover global trends, contribute to fact-based decision making, and help shape editorial and algorithmic

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field.
• Strong ability to read quantitative data and translate it into customer insights.
• At least 2 years of data analysis experience in retail or ecommerce.
• Experience writing and executing SQL queries or similar.
• Advanced Excel skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Translate site performance data into actionable product and content recommendations.
• Monitor onsite features, personalization, and browser journeys; surface insights.
• Support category and content analysis to guide merchandising decisions.
• Contribute to FP's personalization program analytics and experiments.
• Develop and share recurring reports with cross-functional partners.
• Analyze browsing and purchase patterns to identify frictions and opportunities.
• Assist in QA of onsite tagging and lead issue resolution.
• Turn quantitative insights into qualitative opportunities through clear communication.

Skills

Data analysis

SQL queries

Excel proficiency

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing, Business, Statistics, Data Science, or related field

Tools

Tableau

Google Analytics

Adobe Analytics

SQL

Job description

Urban Outfitters’ Free People Digital Optimization Analyst role seeks a data-driven professional to blend analytical rigor with strategic curiosity. You will partner with the Digital team and cross-functional partners to implement optimizations on the website and app that boost acquisition, retention, and topline growth across URBN brands.

The analyst will leverage first-party data to uncover global trends, contribute to fact-based decision making, and help shape editorial and algorithmic