Strategic Paid Search Manager – Retail Growth & Analytics

URBN

Philadelphia (Philadelphia County)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Vision

PTO

Employee discounts

Retirement savings

Job summary

URBN is seeking a results-driven Paid Search Manager to steer our paid marketing program and accelerate new user acquisition for the Urban Outfitters brand. You will manage multi-million-dollar campaigns across Google and Microsoft Ads, tracking cost-efficiency and performance while collaborating with cross-functional teams to align with brand goals.

The role requires a data-driven leader who can elevate execution, automate processes, and drive innovation.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.
5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX.
Feed knowledge a plus.
Prior experience leading, managing, or mentoring junior teammates.
Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
Excellent verbal and written communication skills.
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus.

Responsibilities

Oversee budget management for multi-million-dollar program(s).
Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals.
In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments.
Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes.
Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates.
Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business.
Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
Identify new reports and dashboards that will help identify shifts or trends across the program.
Share paid search trends with broader business to help guide decisioning.
Partner with Paid Search Director and brand business partners on strategic testing roadmap.
Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs.
Own major test roll outs – EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration).
Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated.
Own final analysis + wrap reports to be shared with broader search team and brand partners.
Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth.
Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging.
Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates.