Data-Driven Digital Analyst for Growth & Insights

Catalyst Brands LLC; New York (NY); On-site; USD 57,000 - 95,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Life insurance

Paid vacation/holidays

401(k) with company match

Associate discount on merchandise

Job summary

JCPenney is hiring a Digital Analyst to extract actionable insights from diverse data sources and fuel digital growth. You will work with the Digital Analytics team to understand site performance drivers and inform strategy across online merchandising, web product management, and desktop/mobile experiences.

The role emphasizes partnering with Product, CRM, and Media teams, implementing tagging, data quality checks, and delivering dashboards to guide decision-making.

Qualifications

• 2+ years digital analytics experience required.
• Stellar SQL and MS Excel skills.
• Adobe Analytics experience preferred.
• Ability to derive actionable insights from data for decision-making.
• Understanding of Digital and Ecommerce terminology.
• Knowledge of statistical testing methodologies.
• Bachelor's degree in an analytical/quantitative field (statistics, economics, mathematics, marketing analytics, finance, engineering, etc).

Responsibilities

• Utilize Adobe Analytics, SQL, Tableau to create reports.
• Analyze web analytics and data to identify trends and optimize digital merchandising strategies.
• Design and execute A/B and multivariate tests across digital channels and translate results into insights.
• Build and maintain dashboards in Tableau to track performance and inform decisions.
• Support analytics implementation (tagging, event tracking, data quality across platforms).
• Partner with Product, CRM, and Media teams to define measurement plans and optimize performance.
• Conduct planned and ad hoc analyses with cross-functional teams.
• Determine data needs and establish data collection requirements.
• Generate insights and communicate opportunities or issues.
• Apply statistical rigor to validate findings and explain concepts to non-experts.

Skills

SQL

MS Excel

Digital analytics experience

Actionable insights

Digital/ecommerce terminology

Statistical testing

Education

Bachelor's degree in analytical/quantitative field

Tools

Adobe Analytics

Job description

JCPenney is hiring a Digital Analyst to extract actionable insights from diverse data sources and fuel digital growth. You will work with the Digital Analytics team to understand site performance drivers and inform strategy across online merchandising, web product management, and desktop/mobile experiences.

The role emphasizes partnering with Product, CRM, and Media teams, implementing tagging, data quality checks, and delivering dashboards to guide decision-making.