Senior Manager, Digital Merchandising Strategy

Urban Outfitters; Philadelphia (Philadelphia County); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Employee discounts

Job summary

Urban Outfitters in Philadelphia is seeking a Senior Manager of Digital Merchandising to shape and drive our digital strategy. You will partner with Ecommerce, Buying, Marketing and UX to optimize homepage, search, and product storytelling, delivering cohesive brand messaging and strong conversion.

The role leads a division-based team and requires data-driven decision making, strong analytics, and deep experience in retail merchandising. On-site presence is required.

Qualifications

• 7+ years of Digital Merchandising experience.
• 3+ years of people management experience.
• Excellent project management skills.
• Proven analytical and quantitative skills.
• Ability to make timely decisions and solve problems.
• Excellent written and verbal communication skills.
• Advanced Excel skills.
• Experience with SFCC or Shopify Plus.
• Experience with GA4/Adobe Analytics or similar.
• Experience with site search and product ranking tools.
• Pro-active with new ideas and healthy curiosity.
• Buying experience is a plus.
• Bachelor’s degree preferred.
• Must be in Philadelphia office 3 days weekly.

Responsibilities

• Develop and manage site-wide and divisional digital strategy roadmap.
• Lead site merchandising by performance and investment priorities.
• Analyze performance data and align with inventory to drive revenue.
• Own discovery experience, onsite search, ranking, and navigation taxonomy.
• Collaborate with Optimization to improve PDP strategy and storytelling.
• Partner with Buying to align opportunities with business priorities.
• Coordinate with Marketing on outbound channel product selection.
• Lead homepage, discovery pages, and content experiences with the Director of Ecommerce.
• Create trend groups for site messaging and outreach.
• Oversee on-site placements and briefing processes.
• Work with Digital Product/UX to reduce customer journey friction.
• Align merchandising with SEO and content teams.
• Collaborate on personalized recommendations and experiences.
• Streamline seasonal launch execution with cross-functional teams.
• Conduct site audits to ensure best-in-class experience.
• Contribute to A/B testing and merchandising hypothesis roadmap.

Skills

Digital Merchandising

People management

Project management

Analytical skills

Decision making

Communication skills

Advanced Excel

SFCC

Shopify Plus

GA4/Adobe Analytics

Site optimization tools

Buying experience

Philadelphia on-site

Education

Bachelor's degree

Tools

SFCC

Shopify Plus

GA4/Adobe Analytics

Job description

Urban Outfitters in Philadelphia is seeking a Senior Manager of Digital Merchandising to shape and drive our digital strategy. You will partner with Ecommerce, Buying, Marketing and UX to optimize homepage, search, and product storytelling, delivering cohesive brand messaging and strong conversion.

The role leads a division-based team and requires data-driven decision making, strong analytics, and deep experience in retail merchandising. On-site presence is required.