Digital Analytics & Optimization Specialist

JCPenney; New York (NY); On-site; USD 57,000 - 95,000; Full time

Benefits offered by this job

Medical/dental/vision

Term life insurance

Paid vacation/holidays

401(k) with company match

Employee discount

Job summary

JCPenney seeks a Digital Analyst to extract actionable insights from diverse data sources to fuel our digital growth. You will help cross-functional partners understand site performance and translate data into strategic recommendations for online merchandising and ecommerce.

The role involves building reports in Tableau, validating data quality across platforms, and running A/B and multivariate tests to optimize digital channels and shopper experiences.

Qualifications

• Bachelor's degree in analytical/quantitative field.
• 2+ years digital analytics experience.
• Strong SQL and Excel skills.
• Adobe Analytics experience preferred.
• Ability to derive actionable insights and guide decisions.

Responsibilities

• Use Adobe Analytics, SQL and Tableau to create reports.
• Analyze web analytics data to identify trends and provide insights.
• Design and execute A/B and multivariate tests across digital channels.
• Build and maintain dashboards and reporting in Tableau to track performance.
• Support analytics implementation (tagging, event tracking, data quality across platforms like Adobe Launch, GA4/GTM).
• Collaborate with Product, CRM, and Media teams to define measurement plans.

Skills

SQL

MS Excel

Adobe Analytics

Tableau

Education

Bachelor's degree in analytical/quantitative field

Tools

Tableau

Adobe Launch

GA4

GTM

Job description

JCPenney seeks a Digital Analyst to extract actionable insights from diverse data sources to fuel our digital growth. You will help cross-functional partners understand site performance and translate data into strategic recommendations for online merchandising and ecommerce.

The role involves building reports in Tableau, validating data quality across platforms, and running A/B and multivariate tests to optimize digital channels and shopper experiences.