Senior Media Planner & Campaign Lead

PHD; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Job summary

PHD in New York is seeking a media professional to execute tasks, lead smaller projects, and oversee components of larger initiatives within media planning and buying.

You will develop promotion production plans, budgets and forecasts, negotiate ad placements, and ensure campaigns reach the right audiences while tracking reach to optimize spend. Omnicom policy requires three in-office days per week.

Qualifications

• Executar tarefas e liderar projetos menores dentro de planejamento e compra de mídia.
• Aplicar expertise profissional para problemas não rotineiros e melhorar processos.

Responsibilities

• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
• Or May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.

Job description

PHD in New York is seeking a media professional to execute tasks, lead smaller projects, and oversee components of larger initiatives within media planning and buying.

You will develop promotion production plans, budgets and forecasts, negotiate ad placements, and ensure campaigns reach the right audiences while tracking reach to optimize spend. Omnicom policy requires three in-office days per week.