Data-Driven Digital Marketing Strategist

Schuber Mitchell Homes; Joplin (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Schuber Mitchell Homes is seeking a Digital Marketing Strategist to coordinate and execute digital marketing initiatives, lead nurturing, and analytics, collaborating with IT to build Power BI dashboards.

You will manage inbound campaigns, oversee SEO, CRM workflows, and cross-functional data integrity to improve leads and conversions, while partnering with teams to optimize campaigns and track ROI.

Qualifications

• 3-5 years of marketing, PR, advertising, or communications experience.
• Bachelor's degree in marketing, communications, journalism, or related discipline preferred.
• Proficient with Windows, Microsoft Office, and Adobe Creative products.
• Strong analytical skills and ability to turn data into actionable decisions.

Responsibilities

• Coordinate and execute digital marketing strategies and campaigns.
• Monitor competitor activity and report on digital and social media performance.
• Manage paid and organic social, SEO, and lead nurture workflows in the CRM.
• Collaborate with IT to build Power BI dashboards for marketing and sales insights.
• Analyze CRM and website data to optimize campaigns and increase leads and conversions.

Skills

Power BI

Excel

Data analysis

Marketing attribution

Communication

Problem solving

Education

Bachelor's degree in marketing/communications/journalism

Tools

Power BI

Excel

Adobe Creative Suite

Job description

Schuber Mitchell Homes is seeking a Digital Marketing Strategist to coordinate and execute digital marketing initiatives, lead nurturing, and analytics, collaborating with IT to build Power BI dashboards.

You will manage inbound campaigns, oversee SEO, CRM workflows, and cross-functional data integrity to improve leads and conversions, while partnering with teams to optimize campaigns and track ROI.