Senior Digital Marketing Strategist - Cross-Channel Growth

DRB Homes; Addison (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

DRB Homes in Addison, TX seeks an experienced corporate digital marketing resource to lead and optimize campaigns across divisions. You will manage agency partners for Google Ads and Meta, analyze performance with GA4 and HubSpot, and drive SEO and content initiatives.

The role requires collaboration with internal teams, strong copywriting, and the ability to translate data into actionable recommendations that scale across markets.

Qualifications

• 5+ years of digital marketing experience in a multi-location organization.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Proficient in GA4 analytics and reporting.
• Experience with HubSpot reporting, attribution, lifecycle analytics.
• Understanding of SEO strategy and organic performance.
• Ability to translate data into actionable marketing recommendations.
• Excellent copywriting and creative judgment.
• Ability to communicate with marketing and non-digital stakeholders.

Responsibilities

• Serve as the corporate digital marketing resource for divisions using outside agencies for Google Ads, Meta advertising and related digital media.
• Evaluate agency campaign performance and identify opportunities to improve lead generation, cost efficiency, targeting and conversion.
• Review Google and Meta campaign strategy, including keywords, search terms, geographic targeting, audiences, creative, messaging, landing pages and community positioning.
• Partner with division marketers to understand priorities and target buyers, then translate insights into actionable recommendations for agencies.
• Analyze campaign performance using GA4, HubSpot, Google Ads, Meta and other reporting sources to drive performance beyond platform leads.
• Monitor organic search performance and identify SEO opportunities; participate in BrightEdge strategy.

Skills

Digital marketing

Google Ads

Meta Ads Manager

GA4 analytics

HubSpot reporting

SEO strategy

Copywriting

Cross-functional comms

Job description

DRB Homes in Addison, TX seeks an experienced corporate digital marketing resource to lead and optimize campaigns across divisions. You will manage agency partners for Google Ads and Meta, analyze performance with GA4 and HubSpot, and drive SEO and content initiatives.

The role requires collaboration with internal teams, strong copywriting, and the ability to translate data into actionable recommendations that scale across markets.