Data-Driven Digital Marketing Specialist

Socket.dev; Durham (NC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

Socket.dev is seeking a Digital Marketing Specialist I to drive our digital marketing strategy across content, campaigns, and analytics. You will translate data into actionable recommendations and collaborate with Sales, Product, and Customer Experience teams to align initiatives.

The ideal candidate has experience in web content management, CRM, marketing automation, and Power BI reporting. The role emphasizes both creative and analytical skills to support business growth.

Qualifications

• Experience translating data into actionable marketing insights.
• Proficient in digital marketing strategy and campaign execution.
• Familiarity with marketing automation, CRM, and analytics platforms.
• Strong data visualization skills using Power BI.

Responsibilities

• Develop and manage digital marketing strategies and campaigns.
• Create, update, and optimize content across digital channels.
• Manage campaign budgets and maximize ROI from performance data.
• Support marketing tech stack, CRM, and analytics platforms.
• Build Power BI reports to visualize results for stakeholders.
• Assist audience segmentation and data-driven marketing efforts.

Skills

Digital marketing strategy

Campaign execution

Marketing analytics

CRM & analytics platforms

Data visualization with Power BI

Customer segmentation

Content management (web/email)

Tools

Power BI

Job description

Socket.dev is seeking a Digital Marketing Specialist I to drive our digital marketing strategy across content, campaigns, and analytics. You will translate data into actionable recommendations and collaborate with Sales, Product, and Customer Experience teams to align initiatives.

The ideal candidate has experience in web content management, CRM, marketing automation, and Power BI reporting. The role emphasizes both creative and analytical skills to support business growth.