Digital Marketing Specialist I

Socket.dev; Durham (NC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

Socket.dev is seeking a Digital Marketing Specialist I to drive our digital marketing strategy across content, campaigns, and analytics. You will translate data into actionable recommendations and collaborate with Sales, Product, and Customer Experience teams to align initiatives.

The ideal candidate has experience in web content management, CRM, marketing automation, and Power BI reporting. The role emphasizes both creative and analytical skills to support business growth.

Qualifications

• Experience translating data into actionable marketing insights.
• Proficient in digital marketing strategy and campaign execution.
• Familiarity with marketing automation, CRM, and analytics platforms.
• Strong data visualization skills using Power BI.

Responsibilities

• Develop and manage digital marketing strategies and campaigns.
• Create, update, and optimize content across digital channels.
• Manage campaign budgets and maximize ROI from performance data.
• Support marketing tech stack, CRM, and analytics platforms.
• Build Power BI reports to visualize results for stakeholders.
• Assist audience segmentation and data-driven marketing efforts.

Skills

Digital marketing strategy

Campaign execution

Marketing analytics

CRM & analytics platforms

Data visualization with Power BI

Customer segmentation

Content management (web/email)

Tools

Power BI

Job description

Description

Digital Marketing Specialist I

We're looking for a Digital Marketing Specialist to help drive our digital marketing strategy through a combination of content, campaign management, marketing technology, and data analytics. This role is ideal for someone who enjoys both the creative and analytical sides of marketing and can turn data into actionable strategies that improve performance and support business growth.

What You'll Do

• Create, update, and optimize content across websites, customer emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, customer acquisition costs, and campaign performance.
• Create Power BI reports and dashboards to visualize results and communicate insights to stakeholders.
• Support audience segmentation and targeted marketing efforts using customer demographics, behaviors, and purchasing patterns.
• Evaluate campaign performance and make data-driven recommendations to improve results.
• Manage the marketing content approval process through TrackWise.
• Monitor industry trends and competitive activity to identify new opportunities and potential challenges.
• Partner closely with Sales, Customer Experience, Business Systems, and Product teams to align marketing initiatives and objectives.
• Present marketing insights, recommendations, and performance results to internal stakeholders.
• Support product launches, promotional activities, and other marketing initiatives.

What We're Looking For

You should be able to translate data into clear insights and recommendations while collaborating with both technical and non-technical teams.

Strong candidates will have experience with:

• Digital marketing strategy and campaign execution
• Marketing analytics and performance reporting
• Marketing automation, CRM, and analytics platforms
• Data visualization and Power BI
• Customer segmentation and data-driven marketing
• Website and email content management

Requirements

Minimum of 3 years of recent experience in web content management.

Experience working with CRM, Microsoft Dynamics preferred.

Preferred experience with Progress Sitefinity, WordPress, email marketing platforms, Google Analytics.

Solid front-end programming skills (HTML, CSS, JS).

Experience managing PPC and SEO.

Strong understanding of current online marketing concepts, strategy, and best practices.