Data-Driven Audience Media Planner

Publicis Groupe; New York, Northern (NY, KY); Híbrido; USD 61 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid time off

Flexible working arrangements

Work Your World program

Tuition Assistance

Health benefits

Resumo da oferta

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting recommendations that drive measurable business outcomes across multiple brands.

You will execute, manage, and optimize online campaigns, lead audience development, and translate insights into actionable

Qualificações

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360.
• Proficiency in Microsoft Excel in data-driven recommendations.
• Strong client-facing communication and presentation skills.
• Ability to analyze campaign performance and audience insights to drive strategy.
• Understanding of traditional and interactive media planning elements.

Responsabilidades

• Execute, manage, and optimize online media campaigns for agency clients.
• Lead audience development, segmentation, and audience management initiatives.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Maintain and organize campaign materials in the team's shared repository.
• Handle daily campaign maintenance and tracking questions.
• Assist in developing client-facing campaign performance reports.
• Contribute to inventory assessment and proposals for new opportunities.
• Manage delivery of creative assets, insertion orders, and campaign documents.
• Traffic campaign tags into ad exchange environments.
• Run QA to ensure accurate campaign implementation, pacing and performance.
• Provide monthly auditing reports and reconcile billing systems.
• Participate in knowledge share sessions to learn new strategies.

Conhecimentos

Audience segmentation

Audience strategy

Programmatic planning

Campaign analysis

Client-facing communication

Excel

Data-driven recommendations

Digital media

Formação académica

Bachelor's degree or higher

Ferramentas

Yahoo DSP

DV360

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Descrição da oferta de emprego

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting recommendations that drive measurable business outcomes across multiple brands.

You will execute, manage, and optimize online campaigns, lead audience development, and translate insights into actionable