Data Center ABM Lead — VIP Events & Field Marketing

IMI; Dallas (TX); On-site; USD 110,000 - 137,000; Full time

Job summary

IMI plc is seeking an Account‑Based Marketing Manager for Data Centers to lead strategic ABM/ABX campaigns, VIP hosting, and premium event programs. You will bridge product marketing with experiential activities and collaborate with global teams to drive data center solutions across IMI TA, Flow Design and Pneumatex brands.

The role emphasizes customer insights, omni‑channel communication, and ROI‑driven campaigns. Travel up to 30% domestically is expected as part of this leadership position.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in product or communications marketing, with ABM/ABX experience.
• Willingness to travel 20–30% domestically.
• Data Center/mission-critical infra exposure is preferred.

Responsibilities

• Plan and execute high‑touch VIP hosting programs and executive roundtables.
• Lead field marketing events and regional trade shows.
• Develop premium customer merchandise and manage vendor relationships.
• Create product communication toolkits and CVPs for Data Center buyers.
• Analyze buyer behavior and provide market insights.
• Manage marketing budget planning and track ROI.
• Coordinate with global teams and report campaign results.
• Lead trademark activities for IMI product brands.

Skills

ABM

ABX

Event planning

Copywriting

Digital marketing

Budget management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

IMI plc is seeking an Account‑Based Marketing Manager for Data Centers to lead strategic ABM/ABX campaigns, VIP hosting, and premium event programs. You will bridge product marketing with experiential activities and collaborate with global teams to drive data center solutions across IMI TA, Flow Design and Pneumatex brands.

The role emphasizes customer insights, omni‑channel communication, and ROI‑driven campaigns. Travel up to 30% domestically is expected as part of this leadership position.