Global Data Analytics Lead: Campaign Insights & Reporting

Digitas North America; Plano (TX); On-site; USD 73,150 - 101,010; Full time

Job summary

Digitas North America is seeking a Senior Global Data Analyst to join the Analytics team. You will support campaign analysis and reporting across multiple Global work streams focused on Samsung, collaborating with Media, Strategy and Data Governance to measure paid media efficiency.

You will help build reporting strategies, establish KPIs, and provide actionable insights while coordinating with global teams to ensure accurate data delivery and client deliverables.

Qualifications

• 2+ years of experience in Media, Analytics and related fields.
• Foundational knowledge of Media buying/planning/activation.
• MS Office proficient with Excel, Pivot tables, VLOOKUP, IF functions.
• Conceptual understanding of media analytics & measurement concepts.
• Hands on experience measuring paid media performance.
• Understanding of how to work large data sets from multiple sources to govern/clean the data.
• Experience with data processing, governing/cleaning and visualization tools.
• Excellent organizational skills and attention to detail.
• Proactive communicator across teams; translate data into insights.
• Ability to reclassify/map values to account classifications.
• Experience in SQL, R and Python desired.

Responsibilities

• Assist in building Global media reporting strategies, measurement frameworks, analytics models & set measurement KPIs.
• Gather local market media reporting, insights and analysis to synthesize into a global summary.
• Assist in establishing and managing data integrations utilizing a taxonomy nomenclature to uncover learnings and insights.
• Maintain contact & collaboration with global strategy and media teams in the development of client deliverables (strategy plans, data delivery, campaign reporting, measurement plans).
• Provide actionable insights and recommendations in collaboration with strategy and performance teams.
• Collaborate with other Analytics teams on data efficiencies and analytics opportunities.
• Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform.

Skills

MS Office

Excel (Pivot, VLOOKUP, IF)

PowerPoint

Data visualization tools

Data processing & governance

Cross-team communication

Insight translation

Mapping data to classifications

SQL

R

Python

Tools

SQL

R

Python

Job description

Digitas North America is seeking a Senior Global Data Analyst to join the Analytics team. You will support campaign analysis and reporting across multiple Global work streams focused on Samsung, collaborating with Media, Strategy and Data Governance to measure paid media efficiency.

You will help build reporting strategies, establish KPIs, and provide actionable insights while coordinating with global teams to ensure accurate data delivery and client deliverables.