DashPass Retention Marketing Lead | Growth & CRM

DoorDash; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Commuter benefits

Paid time off and sick leave

Job summary

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve a membership marketing vision. You will translate subscriber growth goals into CRM strategies and lead a team delivering emails, push, SMS, promotions, and in-app messaging.

You will collaborate across Analytics, Product, and Operations to drive incremental GOV and Paid Net Adds. The role sits on the Consumer Retention Marketing team, reporting to the Head of Consumer Retention Marketing.

Qualifications

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing.
• 3+ years managing high-performing teams; experience managing managers is a plus.
• Strong stakeholder management and interpersonal skills.
• Hands-on with CRM technology including ESPs and segmentation tools.

Responsibilities

• Oversee all owned channel marketing campaigns across the DashPass lifecycle.
• Lead the development of annual and quarterly retention plans to hit audience targets.
• Manage a team of Retention Marketers and coach for results.
• Oversee testing roadmap for CRM campaigns, including audience segmentation and measurement.
• Partner with Analytics to develop measurement frameworks and drive personalization.

Skills

Lifecycle marketing

CRM

Growth marketing

Team leadership

Stakeholder management

CRM technology

Data-driven decision making

Education

Bachelor's degree or equivalent experience

Tools

SQL

Databricks

Sigma

ESP platforms

Job description

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve a membership marketing vision. You will translate subscriber growth goals into CRM strategies and lead a team delivering emails, push, SMS, promotions, and in-app messaging.

You will collaborate across Analytics, Product, and Operations to drive incremental GOV and Paid Net Adds. The role sits on the Consumer Retention Marketing team, reporting to the Head of Consumer Retention Marketing.