GM, Consumer Integrated Marketing & Growth

DoorDash USA; New York (NY); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Commuter benefits match

PTO & sick leave

Job summary

DoorDash’s Consumer Integrated Marketing team is seeking a strategic, data-driven marketer to own the DashPass retention and engagement strategy. You will work across growth, brand, product and operations to translate business goals into integrated campaigns that scale across CRM, paid media, in-app, push and SMS channels.

You’ll lead cross-functional initiatives, own a significant marketing budget, and partner with analytics to measure impact on millions of members.

Qualifications

• Bachelor’s degree or higher; MBA a plus.
• 6+ years of experience in B2C marketing, preferably with performance, retention, and/or integrated marketing.
• Ability to think and act like a GM, driving cross-functional projects.
• Excellent verbal and written communication and presentation skills.
• Experience turning detailed analysis into data-driven decisions with action.
• Creative and entrepreneurial mindset with problem-solving drive.
• Strong collaboration with marketing, analytics, product, and other teams.

Responsibilities

• Act as the “general manager” within marketing to align plans across strategy, operations, finance, product, analytics and engineering.
• Own the DashPass retention marketing strategy to drive engagement, loyalty and reduce churn.
• Identify opportunities to increase DashPass subscriber retention and value.
• Lead end-to-end campaign development across CRM, paid media, in-app, push and SMS.
• Create scalable A/B testing frameworks with segmentation and first-party data activation.
• Set quarterly marketing goals and KPIs and collaborate on reporting with analytics and channel teams.
• Manage the DashPass retention marketing budget and advise leadership on ROI.

Skills

GM mindset

Cross-functional leadership

Communication skills

Data-driven decisions

Creative mindset

Collaboration

Marketing strategy

Education

Bachelor’s degree or higher; MBA a plus

Job description

DoorDash’s Consumer Integrated Marketing team is seeking a strategic, data-driven marketer to own the DashPass retention and engagement strategy. You will work across growth, brand, product and operations to translate business goals into integrated campaigns that scale across CRM, paid media, in-app, push and SMS channels.

You’ll lead cross-functional initiatives, own a significant marketing budget, and partner with analytics to measure impact on millions of members.