Growth Marketing Lead, DashPass Benefits

DoorDash; San Francisco (CA); On-site; USD 108,800 - 160,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Paid time off

Job summary

DoorDash is seeking a strategic, entrepreneur marketer to grow DashPass, reporting to the Marketing Lead. You will shape member value propositions, work with Product, Analytics, and CRM to bring new benefits to market, and drive engagement and retention across the consumer business.

You will develop and execute integrated marketing programs, measure impact, and iterate on messaging and experiences to maximize DashPass value in users’ daily lives.

Qualifications

• Bachelor's degree or equivalent experience.
• 3–5 years of experience in consumer marketing, product marketing, growth marketing, lifecycle marketing, or related field.
• Ability to translate customer insights into marketing recommendations and action plans.

Responsibilities

• Develop and launch new DashPass benefits and member experiences to increase adoption, engagement, and retention.
• Partner with Product, Strategy & Operations, and Analytics to understand customer needs and translate insights.
• Build integrated go-to-market plans for new features and benefits with positioning, messaging, and launch strategy.
• Design experiments to validate messaging, drive adoption, and optimize the member experience post-launch.
• Monitor member behavior and campaign performance to inform improvements and opportunities.
• Collaborate across Marketing, Product, Creative, CRM, and Operations to deliver high-quality launches.

Skills

Consumer marketing

Growth marketing

Lifecycle marketing

Product marketing

Education

Bachelor's degree or equivalent

Job description

DoorDash is seeking a strategic, entrepreneur marketer to grow DashPass, reporting to the Marketing Lead. You will shape member value propositions, work with Product, Analytics, and CRM to bring new benefits to market, and drive engagement and retention across the consumer business.

You will develop and execute integrated marketing programs, measure impact, and iterate on messaging and experiences to maximize DashPass value in users’ daily lives.