DashPass Retention Marketing Lead

DoorDash Canada; New York (NY); On-site; USD 160,000 - 235,000; Full time

Benefits offered by this job

401(k) with matching

16 weeks parental leave

Wellness benefits

Commuter benefits match

Paid time off

Paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and life insurance

Family-forming assistance

Mental health program

Job summary

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging.

You will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.

Qualifications

• 8+ years in lifecycle/CRM/growth marketing with 3+ years of people management.
• Record of driving results via cross-channel campaigns.
• Strong stakeholder management and interpersonal skills.
• Hands-on with ESPs, segmentation tools, and data structures.

Responsibilities

• Oversee all owned channel campaigns across the DashPass lifecycle.
• Lead annual and quarterly retention plans to meet targets.
• Manage and coach the Retention Marketing team to achieve goals.
• Oversee CRM testing roadmap: messaging, segmentation, measurement.
• Improve personalization and partner with Analytics on measurement.
• Collaborate with Analytics, Product, Marketing to drive scale and efficiency.
• Use data to define KPIs and optimize programs, aligning to company goals.
• Advance CRM infrastructure with MarTech, product, and operations.

Skills

Lifecycle marketing

CRM

Growth marketing

People management

Stakeholder management

ESPs & segmentation tools

Data tools (SQL, Databricks, Sigma)

AI tools (ChatGPT/Claude)

Organization & multitasking

Education

Bachelor's degree or equivalent experience

Tools

SQL

Databricks

Sigma

AI tools (ChatGPT/Claude)

Job description

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging.

You will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.