DashPass Retention Marketing Lead - CRM & Growth

DoorDash USA; New York (NY); On-site; USD 160,000 - 235,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

DoorDash USA seeks a Retention Marketing Lead for DashPass to define and evolve the membership marketing vision, translating subscriber growth goals into CRM strategies and leading a team delivering data-driven campaigns across email, push, SMS, promotions, and in-app messaging.

You will report into the Head of Consumer Retention Marketing on the Growth Marketing team, collaborating across Analytics, Product, and Operations to drive incremental GOV and Paid Net Adds.

Qualifications

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; 3+ years managing teams
• Record of driving business results via cross-channel campaigns
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology including ESPs, segmentation tools, and data structures
• Working knowledge of data tools (SQL, Databricks, Sigma) and AI tools for analysis and productivity
• Bachelor’s degree or equivalent experience

Responsibilities

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle
• Lead annual and quarterly retention marketing plans
• Manage a team of Retention Marketers
• Oversee CRM testing roadmap and measurement plans
• Partner with Analytics on measurement frameworks
• Collaborate with cross-functional leaders to drive scale and efficiency
• Advance CRM infrastructure with MarTech and product partnerships

Skills

Lifecycle marketing

Team leadership

Cross-channel campaigns

CRM technology

Data tools

Stakeholder management

Bachelor’s degree

Education

Bachelor’s degree or equivalent experience

Tools

ESP platforms

Segmentation tools

SQL / Databricks / Sigma

AI tools (ChatGPT / Claude)

Job description

DoorDash USA seeks a Retention Marketing Lead for DashPass to define and evolve the membership marketing vision, translating subscriber growth goals into CRM strategies and leading a team delivering data-driven campaigns across email, push, SMS, promotions, and in-app messaging.

You will report into the Head of Consumer Retention Marketing on the Growth Marketing team, collaborating across Analytics, Product, and Operations to drive incremental GOV and Paid Net Adds.