Consumer Integrated Marketing Lead – DashPass Growth

Doordashusa; New York (NY); On-site; USD 143,000 - 210,000; Full time

Job summary

DoorDash is seeking a strategic, entrepreneurial marketer to lead consumer marketing efforts for the DashPass portfolio and future member value concepts. You will shape how members discover and use DashPass, partner with Product and Strategy teams, and drive cross-functional initiatives to grow retention and engagement.

The role emphasizes data-driven decision making, experimentation, and execution excellence to define the next generation of member value and growth for DoorDash.

Qualifications

• Bachelor's degree or higher; MBA preferred.
• Experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, subscription, or marketplace businesses.
• Experience leading complex, cross-functional initiatives from strategy through execution.
• Strong business acumen balancing consumer needs, business objectives, and operational realities.

Responsibilities

• Own the marketing strategy for DashPass Benefits and New Use Cases, shaping how members discover, adopt, and realize value from their membership.
• Lead go-to-market strategies for new benefits, experiences, and service offerings from concept through launch and optimization.
• Serve as the marketing lead across cross-functional initiatives with Product, Strategy & Operations, Analytics, Finance, Engineering, and Marketing.
• Translate consumer insights and market trends into recommendations that influence product strategy and budget priorities.

Skills

Integrated marketing

Growth marketing

Product marketing

Membership/subscription

Cross-functional leadership

Data-driven

Strategic thinking

Executive storytelling

Education

Bachelor's degree or higher

MBA preferred

Job description

DoorDash is seeking a strategic, entrepreneurial marketer to lead consumer marketing efforts for the DashPass portfolio and future member value concepts. You will shape how members discover and use DashPass, partner with Product and Strategy teams, and drive cross-functional initiatives to grow retention and engagement.

The role emphasizes data-driven decision making, experimentation, and execution excellence to define the next generation of member value and growth for DoorDash.