DashPass Retention Marketing Lead

DoorDash, Inc.; Northern, New York (KY, NY); Hybrid; USD 160,000 - 235,000; Full time

Benefits offered by this job

401(k) matching

Parental leave (16 weeks)

Wellness benefits

Commuter benefits

Paid time off

Paid sick leave

Medical benefits

Dental benefits

Vision benefits

Disability insurance

Life insurance

Mental health program

Job summary

DoorDash, Inc. is seeking a Senior Manager, Retention Marketing for DashPass in New York. You will define the membership marketing vision and translate growth goals into CRM strategies across email, push, SMS, and in‑app messages.

You will lead a team to deliver data‑driven campaigns, optimize personalization, and partner with Analytics to develop measurement frameworks that drive incremental GOV and Paid Net Adds. This role sits on the Consumer Retention Marketing team within Growth Marketing.

Qualifications

• 8+ years in lifecycle/CRM/growth marketing.
• 6+ years in relevant roles preferred.
• Proven ability to drive cross-channel campaigns.

Responsibilities

• Oversee all owned channel campaigns across the DashPass lifecycle.
• Lead annual and quarterly retention plans to meet targets.
• Manage Retention Marketers and coach the team.
• Oversee CRM testing roadmap and measurement plans.
• Improve personalization and relevance across the DashPass lifecycle with analytics collaboration.
• Partner with cross-functional leaders to drive scale and efficiency.
• Work with MarTech/Product/Operations to advance CRM infrastructure and data models.

Skills

Lifecycle marketing

CRM

Growth marketing

Team leadership

Stakeholder management

CRM platforms

SQL

Databricks

Sigma

AI tools (ChatGPT/Claude)

Education

Bachelor’s degree or equivalent experience

Tools

ESPs

Segmentation tools

Job description

DoorDash, Inc. is seeking a Senior Manager, Retention Marketing for DashPass in New York. You will define the membership marketing vision and translate growth goals into CRM strategies across email, push, SMS, and in‑app messages.

You will lead a team to deliver data‑driven campaigns, optimize personalization, and partner with Analytics to develop measurement frameworks that drive incremental GOV and Paid Net Adds. This role sits on the Consumer Retention Marketing team within Growth Marketing.