Dairy Sales Manager

Rainier Recruiting; Wisconsin; On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Equity included

Health insurance

401(k)

Paid time off

Wellness program

Job summary

Rainier Recruiting seeks driven Dairy Sales Managers for two territories in the Upper Midwest and Central Midwest. This direct-to-farm, consultative field sales role requires owning a territory, building a pipeline from scratch, and guiding producers through a genuine buying journey rather than a quick transaction.

Travel ~40% with on-farm visits weekly. Base up to $90k plus incentive and equity; total compensation around $120k+ per year.

Qualifications

• Background in food, agriculture, or direct-sales field (dairy, animal nutrition, feed, animal health, ag technology, or similar).
• Mid-to-senior level preferred: 5–10 years of relevant direct sales experience.

Responsibilities

• Independently manage and grow an assigned geographic territory.
• Prospect and develop new dairy producer accounts through cold calls, referrals, networking, and events.
• Run a consultative sales process: discovery, value presentation, negotiation, long-term partnerships.
• Call directly on dairy owners, general managers, herd managers, nutritionists, veterinarians, and other buying influencers.
• Build and manage a healthy pipeline, maintain CRM records, and forecast opportunities.
• Collaborate with technical services, customer success, marketing, and operations to ensure great customer experience.
• Represent a premium product and defend its value against lower-priced alternatives.

Skills

Territory management

Consultative selling

Sales pipeline development

CRM proficiency

Self-motivated

Tools

CRM software

Job description

Dairy Sales Manager (Direct-to-Farm)

Company: A fast-growing animal nutrition company bringing an innovative, science-backed microbiome solution to the dairy industry. We're thriving and expanding our commercial team.

Openings: 2

1. Upper Midwest Territory - Wisconsin / Iowa / Minnesota (Target Start: October)
2. Central Midwest Territory - Michigan / Indiana / Ohio (Target Start: December)

Same role, two territories - apply and indicate your preferred region if you have one.

Compensation & Benefits

• Target Total Compensation: ~$120,000+ annually
• Base Salary: up to $90,000, depending on experience and territory
• Incentive Structure: performance bonus in Year 1, transitioning to commission in Year 2
• Equity: included - share in the company's long-term growth
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off, paid sick leave, and company-paid holidays
• Wellness reimbursement program

Travel

Approximately 40% travel, with multiple on-farm visits each week and overnight travel as needed.

This is a direct-to-farm, consultative field sales role - not an inside sales, distributor management, or customer service position.

About the Role

We're looking for driven, entrepreneurial salespeople to join our commercial team as we scale a category-defining product in the dairy space. This is a field-based, direct-to-farm sales role where you'll own a territory, build a pipeline from scratch, and guide producers through a genuine buying journey - not a quick transaction.

Our product is priced above commodity solutions like basic probiotics and supplements, so this isn't a "check the box and move on" sale. It's a longer, consultative sales cycle where you earn trust, demonstrate value, and help producers make a real switch. If you like the grind of building something and the satisfaction of closing a deal you had to earn, this is for you.

What You'll Do

• Independently manage and grow an assigned geographic territory
• Prospect and develop new dairy producer accounts through cold calling, referrals, networking, and industry events
• Run a consultative sales process - discovery, technical/economic value presentation, negotiation, and long-term partnership building
• Call directly on dairy owners, general managers, herd managers, nutritionists, veterinarians, and other purchasing influencers
• Build and manage a healthy pipeline, keep accurate CRM records, and forecast opportunities
• Partner cross-functionally with technical services, customer success, marketing, and operations to ensure a great customer experience
• Represent a premium, differentiated product and confidently defend its value against lower-priced alternatives

Who We're Looking For

• Motivated, self-driven salespeople who like to challenge themselves and compete
• A hunter mentality - you enjoy building new business, not just managing existing accounts
• Comfortable owning and managing a territory independently
• Background in food, agriculture, or a related direct-sales field (dairy, animal nutrition, feed, animal health, ag technology, or similar)
• Both entry-level and experienced sales professionals encouraged to apply:
• Entry-to-mid level: early-career business development talent with strong drive and coachability
• Mid-to-senior level (preferred): 5-10 years of relevant direct sales experience
• Strong communicator who can build long-term, trust-based relationships
• Comfortable with a longer sales cycle and a premium-priced product

Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.