DACH Field Marketing Lead - ABM & Demand (Remote)

Remote; San Francisco (CA); Hybrid; USD 78,000 - 129,000; Full time

Job summary

Siemens Software is seeking a Marketing Manager – DACH to lead brand awareness, demand generation, and ABM across Germany, Austria and Switzerland. You will partner with BFSI-focused sales teams to accelerate growth and revenue.

Hybrid by default, with opportunities for global mobility and collaboration across a leading low-code platform ecosystem. The role requires strategic thinking and a track record in B2B marketing and cross-functional leadership.

Qualifications

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM.
• Experience marketing to Banking, Financial Services, or Insurance industries.
• Strong stakeholder management and sales partnership skills.
• Experience developing integrated multi-touch marketing programs.
• Experience with named-account ABM strategies.
• Willingness to travel and work independently.

Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration.
• Develop and execute integrated marketing campaigns that drive measurable results.
• Partner with sales leadership to align marketing programs with business objectives.
• Drive Account-Based Marketing (ABM) for strategic accounts.
• Manage regional marketing plans, reporting, and optimization.
• Execute events, tradeshows, and customer-facing programs.

Skills

B2B marketing

Demand generation

ABM strategy

Stakeholder management

Multi-touch campaigns

Travel willingness

Job description

Siemens Software is seeking a Marketing Manager – DACH to lead brand awareness, demand generation, and ABM across Germany, Austria and Switzerland. You will partner with BFSI-focused sales teams to accelerate growth and revenue.

Hybrid by default, with opportunities for global mobility and collaboration across a leading low-code platform ecosystem. The role requires strategic thinking and a track record in B2B marketing and cross-functional leadership.