Field Marketing Manager M/F/D - DACH

Remote; San Francisco (CA); Hybrid; USD 78.000 - 129.000; Vollzeit

Zusammenfassung

Siemens Software is seeking a Marketing Manager – DACH to lead brand awareness, demand generation, and ABM across Germany, Austria and Switzerland. You will partner with BFSI-focused sales teams to accelerate growth and revenue.

Hybrid by default, with opportunities for global mobility and collaboration across a leading low-code platform ecosystem. The role requires strategic thinking and a track record in B2B marketing and cross-functional leadership.

Qualifikationen

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM.
• Experience marketing to Banking, Financial Services, or Insurance industries.
• Strong stakeholder management and sales partnership skills.
• Experience developing integrated multi-touch marketing programs.
• Experience with named-account ABM strategies.
• Willingness to travel and work independently.

Aufgaben

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration.
• Develop and execute integrated marketing campaigns that drive measurable results.
• Partner with sales leadership to align marketing programs with business objectives.
• Drive Account-Based Marketing (ABM) for strategic accounts.
• Manage regional marketing plans, reporting, and optimization.
• Execute events, tradeshows, and customer-facing programs.

Kenntnisse

B2B marketing

Demand generation

ABM strategy

Stakeholder management

Multi-touch campaigns

Travel willingness

Jobbeschreibung

Marketing Manager – DACH (f/m/d)

About Mendix – The Leading Low-Code Application Development Platform

The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix enables collaboration between business users and developers to work together throughout the development process.

At Mendix we strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience. People who work here are driven, smart, and really good at what they do.

As this market evolves, we encourage people of all skill levels to work with the platform, both for clients and candidates.

Position Overview

We're growing our EMEA Marketing organization and are seeking an experienced Marketing Manager – DACH to drive brand awareness, demand generation, account-based marketing, and pipeline progression across Germany, Austria, and Switzerland. You'll partner closely with sales teams focused on Banking, Financial Services, and Insurance (BFSI) to accelerate growth and revenue.

Key Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration

• Develop and execute integrated marketing campaigns that drive measurable results

• Partner with sales leadership to align marketing programs with business objectives

• Drive Account-Based Marketing (ABM) for strategic accounts

• Manage regional marketing plans, reporting, and optimization

• Execute events, tradeshows, and customer-facing programs

Required

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM

• Experience marketing to Banking, Financial Services, or Insurance industries

• Strong stakeholder management and sales partnership skills

• Experience developing integrated multi-touch marketing programs

• Experience with named-account ABM strategies

• Willingness to travel and work independently

Preferred

• Experience with AI, cloud, data platform, or emerging technology solutions

Why Us

We are Siemens:

At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world.

You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Benefits & Rewards

The primary locations for this opportunity are Germany, Austria, and Switzerland. The applicable salary range for these locations is:

€69,900 – €115,500

The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

This position may also be posted in additional locations beyond those specified above. For such locations, the applicable salary ranges and benefits will be disclosed by the Talent Acquisition Partner at the time of initial contact, in accordance with local legal requirements.

Diversity Statement

We value equal opportunities and welcome applications from people with disabilities. At Siemens, we believe people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Siemens Software. Transform the Everyday

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