D2C Site Marketing Lead (Hybrid)

Carhartt, Inc.; Dearborn (MI); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

Carhartt, Inc. is seeking a Site Marketing Strategist in Dearborn, MI to drive D2C content marketing across product listing and detail pages, partnering with Merchandising and Brand to deliver a seamless brand experience.

You will lead cross-functional teams including Creative and UX, optimize content placement, and track campaign analytics to inform future D2C efforts in a hybrid on-site/remote setting.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years of Marketing experience in apparel/retail.
• Strong project management and cross-functional collaboration.

Responsabilités

• Lead digital Integrated Content Marketing across PDPs and PLPs to drive ecommerce traffic.
• Coordinate Product Detail Page content and campaigns to boost conversion.
• Brief Creative and UX teams to deliver seasonal campaigns on schedule.
• Align Integrated Content with Merchandising, Marketing, Brand, and UX.
• Optimize Integrated Marketing Channel to improve omni-channel performance.
• Track analytics and report learnings to inform future D2C efforts.
• Maintain a comprehensive Content Placement Document for 1000+ pages.
• Collaborate with Brand Marketing to keep ISC and education pages updated.
• Develop testing opportunities with UX and Analytics teams.
• Stay current on trends and competitor strategies to inform execution.

Connaissances

Site Marketing Strategy

Project Management

Cross-functional Collaboration

Data Analysis

Communication

Formation

Bachelor's degree in Marketing or related field

Outils

Microsoft Office Suite

Description du poste

Carhartt, Inc. is seeking a Site Marketing Strategist in Dearborn, MI to drive D2C content marketing across product listing and detail pages, partnering with Merchandising and Brand to deliver a seamless brand experience.

You will lead cross-functional teams including Creative and UX, optimize content placement, and track campaign analytics to inform future D2C efforts in a hybrid on-site/remote setting.