Drive to Retail Manager-D2C

Carhartt, Inc.; Dearborn (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Carhartt, Inc. seeks a Drive-to-Retail Manager to lead D2C traffic initiatives from a remote-based position. You will align cross-functional teams, plan seasonal activations, and measure performance to translate initiatives into increased store traffic and sales.

This role focuses on enterprise alignment, local market activation, and strong stakeholder collaboration across departments. Ideal candidates have 5+ years in retail or D2C, with proven ability to manage complex projects and deliver

Qualifications

• 5+ years of experience in retail, Direct to Consumer, marketing, operations, business planning, or omnichannel strategy.
• 2+ years proven success leading complex cross-functional initiatives without direct authority.
• Experience developing seasonal or annual business plans and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate performance metrics into actionable business recommendations.
• Knowledge of retail traffic, conversion, sales, and consumer engagement metrics.

Responsibilities

• Develop and execute integrated retail traffic-driving strategies that support business objectives by aligning campaigns, local market initiatives, community activations, and store-level efforts.
• Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives.
• Lead seasonal and annual retail traffic planning processes, including traffic planning, promotional readiness, activation calendars, and communication of priorities to field and corporate stakeholders.
• Own the retail traffic and activation calendar, ensuring visibility, alignment, and effective communication of key initiatives, dependencies, milestones, and execution requirements.
• Partner with Analytics and Business Planning teams to define success metrics, measure performance, identify insights, and recommend optimizations that drive customer acquisition, store traffic, conversion, and sales.
• Manage community and localized activation programs, including vendor partnerships, event planning, and market-specific initiatives that strengthen customer engagement and brand awareness.
• Provide regular business reviews and executive updates, communicating initiative performance, key learnings, opportunities, and recommendations to senior leadership and cross-functional partners.

Skills

Retail experience

D2C strategy

Cross-functional leadership

Analytics & metrics

Stakeholder management

Communication skills

Education

Bachelor's degree in Business, Marketing, Retail Management, Communications, Merchandising, Supply Chain

Tools

Microsoft Office Suite

Job description

Position Details

Title: Drive to Retail Manager - D2C

Department: D2C

Reports to: Vice President D2C Operations

Location: Dearborn, MI

Job Classification: Remote

Job Summary

The Drive-to-Retail Manager serves as the strategic quarterback for retail traffic generation, aligning cross-functional teams, planning seasonal activations, measuring performance, and ensuring enterprise and local initiatives translate into meaningful store traffic and business results.

Associate Responsibilities

• Develop and execute integrated retail traffic-driving strategies that support business objectives by aligning campaigns, local market initiatives, community activations, and store-level efforts.


• Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives.


• Lead seasonal and annual retail traffic planning processes, including traffic planning, promotional readiness, activation calendars, and communication of priorities to field and corporate stakeholders.


• Own the retail traffic and activation calendar, ensuring visibility, alignment, and effective communication of key initiatives, dependencies, milestones, and execution requirements.


• Partner with Analytics and Business Planning teams to define success metrics, measure performance, identify insights, and recommend optimizations that drive customer acquisition, store traffic, conversion, and sales.


• Manage community and localized activation programs, including vendor partnerships, event planning, and market-specific initiatives that strengthen customer engagement and brand awareness.


• Provide regular business reviews and executive updates, communicating initiative performance, key learnings, opportunities, and recommendations to senior leadership and cross-functional partners.

Required Education

• Bachelor's degree in Business, Marketing, Retail Management, Communications, Merchandising, Supply Chain, or a related field; or equivalent combination of education and relevant work experience.

Required Skills & Experience

• 5+ years of experience in retail, Direct to Consumer, marketing, operations, business planning, or omnichannel strategy.


• 2+ years proven success leading complex cross-functional initiatives without direct authority.


• Experience developing seasonal or annual business plans and managing multiple projects simultaneously.


• Strong analytical skills with the ability to translate performance metrics into actionable business recommendations.


• Knowledge of retail traffic, conversion, sales, and consumer engagement metrics.


• Experience presenting business updates, recommendations, and performance results to leadership teams.


• Exceptional communication, organization, and stakeholder management skills.


• Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook)


• Local marketing, media, CRM, customer acquisition, or community engagement experience is preferred.


• Experience working with multi-unit retail organizations is preferred.


• Experience managing agency, vendor, or external partner relationships is preferred.

Physical Requirements and Working Conditions

• Ability to work in a hybrid office and retail store environment.


• Ability to sit, stand, and use a computer for extended periods.


• Ability to participate in meetings, presentations, and collaborative workshops.


• Ability to occasionally lift and transport materials related to events, meetings, or store activations (up to 20 lbs. if applicable).


• Ability to travel domestically up to 10-20% of the time.


• Travel to retail stores, district meetings, community activations, leadership meetings, and corporate offices as needed.


• Ability to work occasional evenings and weekends to support store events, community partnerships, and business initiatives.


• Willingness to visit stores regularly to evaluate traffic-driving initiatives, gather field feedback, and identify opportunities for continuous improvement.


• This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.


• Carhartt is a tobacco free workplace.

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