Hybrid Trade Show & Brand Experience Lead

Carhartt, Inc.; Dearborn (MI); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Carhartt, Inc. in Dearborn, MI is seeking a Trade Show Specialist II to lead planning and execution of trade shows and brand experiences across North America.

You will own event roadmaps, product assortment planning, and visual merchandising, collaborating with Marketing, Merchandising, Product Marketing, and agencies to deliver engaging brand experiences.

The role requires managing budgets, coordinating agencies, and traveling up to 20% as needed; a hybrid on-site presence is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Merchandising, Retail Marketing, Event Management, or related field required.
• Equivalent experience may be considered in lieu of degree.

Responsibilities

• Own the execution roadmap for 70+ annual trade shows and events across North America.
• Lead cross-functional event planning from kickoff to completion.
• Own product assortment planning and presentation strategy with Merchandising and Product Marketing.
• Develop and execute visual merchandising strategies that bring campaigns to life.
• Serve as the primary day-to-day lead for experiential agencies and production partners.
• Create and manage event briefs with objectives, audience targets, product priorities, and creative expectations.
• Lead floorplan development, product placement, and environmental design reviews.
• Manage event budgets, POs, invoices, and cost optimization opportunities.
• Partner with Project Management to ensure plans, schedules, and deliverables stay on track.
• Oversee onsite event setup and ensure merchandising standards and brand assets are implemented.
• Develop post-event evaluations, insights, and recommendations to improve future events.
• Build strong partnerships across Marketing, Sales, Merchandising, Product Marketing, Visual Merchandising, and agencies.

Skills

Experiential marketing

Trade show management

Event planning

Visual merchandising

Vendor management

Project management

Travel readiness

Education

Bachelor's degree in Marketing/related field

Job description

Carhartt, Inc. in Dearborn, MI is seeking a Trade Show Specialist II to lead planning and execution of trade shows and brand experiences across North America.

You will own event roadmaps, product assortment planning, and visual merchandising, collaborating with Marketing, Merchandising, Product Marketing, and agencies to deliver engaging brand experiences.

The role requires managing budgets, coordinating agencies, and traveling up to 20% as needed; a hybrid on-site presence is expected.