Site Marketing Strategist

Carhartt, Inc.; Dearborn (MI); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

Carhartt, Inc. is seeking a Site Marketing Strategist in Dearborn, MI to drive D2C content marketing across product listing and detail pages, partnering with Merchandising and Brand to deliver a seamless brand experience.

You will lead cross-functional teams including Creative and UX, optimize content placement, and track campaign analytics to inform future D2C efforts in a hybrid on-site/remote setting.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years of Marketing experience in apparel/retail.
• Strong project management and cross-functional collaboration.

Responsabilités

• Lead digital Integrated Content Marketing across PDPs and PLPs to drive ecommerce traffic.
• Coordinate Product Detail Page content and campaigns to boost conversion.
• Brief Creative and UX teams to deliver seasonal campaigns on schedule.
• Align Integrated Content with Merchandising, Marketing, Brand, and UX.
• Optimize Integrated Marketing Channel to improve omni-channel performance.
• Track analytics and report learnings to inform future D2C efforts.
• Maintain a comprehensive Content Placement Document for 1000+ pages.
• Collaborate with Brand Marketing to keep ISC and education pages updated.
• Develop testing opportunities with UX and Analytics teams.
• Stay current on trends and competitor strategies to inform execution.

Connaissances

Site Marketing Strategy

Project Management

Cross-functional Collaboration

Data Analysis

Communication

Formation

Bachelor's degree in Marketing or related field

Outils

Microsoft Office Suite

Description du poste

Title: Site Marketing Strategist Department: Marketing Reports to: Sr. Marketing Manager, D2C Location: Dearborn, MI Job Classification: Hybrid

Job Summary

The Site Marketing Strategist is responsible for collaborating with partners to ensure marketing plans are executed with excellence. Strong project management skills, attention to detail and the ability to create and maintain effective business relationships are critical to success in this role. This position primarily brings the Carhartt story to life across D2C channels: both owned Carhartt retail stores and online experiences. Along with other cross-functional teams, this role is essential for ensuring that all project deliverables are aligned with D2C Marketing and Brand initiatives to deliver the ultimate Carhartt Brand Experience.

Associate Responsibilities

• Lead the digital Integrated Content Marketing Channel which includes strategy development of plans and implementation that will drive traffic from further down the funnel within their shopping journey, from our Product Listing Page to Product Detail Pages, and increase consumer engagement for Carhartt's ecommerce website.
• Lead the Product Detail Page Content Marketing Channel which includes strategy development of plans and implementation that will drive conversion within their shopping journey, from our Product Listing Page to Product Detail Pages.
• Manage the briefing of requests to our internal Creative Team + UX Team which includes an in-depth overview of what we are trying to accomplish with creating compelling seasonal campaign + evergreen Integrated Content marketing assets, managing the implementation from concept to execution to meet key delivery dates.
• Align with Merchandising, Marketing, Brand and UX cross-functional partners on how Integrated Content supports the digital journey for seasonal marketing campaign and evergreen product focuses
• Consistently optimize the Integrated Marketing Channel to maximize performance- Proactively anticipating the needs of the ever-changing omni-improvement digital journey to help identify possible Integrated Content Marketing opportunities and solutions to best service the consumer experience.
• Track analytics, report on data and capture key learnings specific to marketing campaigns + evergreen product priorities to identify and develop best practices and inform future efforts for the D2C Marketing Team.
• Monitor and maintain comprehensive, up-to-date Integrated Content Placement Document that includes 1000+ Product Listing Pages that can house up to 6 separate IC assets to lead in strategic marketing placement + journey planning.
• Partner with Creative Teams to build an accessible Integrated Content creative library to allow for efficient in-season updates and optimizations that maintain consistency through the journey of the campaign.
• Demonstrate a comprehensive understanding of key Brand and D2C Marketing programs + Merchandising product priorities and key investments to ensure Integrated Content Assets are accurate and strategically executed on Carhartt.com.
• Collaborate with Brand Marketing team to maintain ISC, story-telling content within their respective education pages on Carhartt.com to assist in building and maintain the Carhartt brand.
• Develop innovative + testing opportunities, partner with UX to ensure best-in-class execution + Analytics Team to measure impact, reporting back to the business with actionable insights.
• Stay up-to-date on current trends and competitive examples on how other brands + retailers execute Integrated Content Strategies sharing key opportunities, learnings, and inspiration with the D2C Marketing Team to inform future implementation.

Required Education

• Bachelor’s degree in Marketing or a related field; or equivalent years of related experience

Required Skills & Experience

• Minimum of 5 years of Marketing experience in the apparel, retail or consumer product industryinclusive of the following:
• 3 years of relevant experience within a brand product environment (digital and/or retail experience is a plus)
• 3 or more years of project management experience; experience managing multiple projects
• Computer proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Strong analytical, verbal and written communication skills
• Creative thinker with a proven ability to effectively problem solve
• Demonstrated ability to manage relationships with cross functional partners
• Strong organizational skills with an ability to effectively prioritize workload
• Persistent and accurate attention to detail

Physical Requirements and Working Conditions

• In-office environment with option to periodically work remote
• Travel up to 10% through the U.S. and Canada may be required

• This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
• Carhartt is a tobacco free workplace.

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