CX Adoption Analytics Leader – Insights & Impact

Pfizer; New York, Northern (NY, KY); Hybrid; USD 124,000 - 207,000; Full time

Job summary

Pfizer is building AI capability at scale and the GTM and Adoption team makes Pfizer's AI platforms part of how 80,000 colleagues work. The Senior Manager, CX Adoption Analytics & Insights Lead is the data‑driven engine of the team, identifying why adoption stalls and turning telemetry into actionable decisions for the Head of GTM and Adoption.

You will establish baselines, track core metrics, diagnose root causes, and partner with Learning, Community, and Internal Communications leads to drive

Qualifications

• Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
• 6–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
• Strong proficiency in data visualization tools (e.g., Tableau, PowerBI, others) and product analytics platforms.
• Experience establishing measurement standards, frameworks, or analytical methodologies that are adopted across multiple teams or business units.
• Demonstrated ability to influence business or product decisions through data storytelling, evidence-based recommendations, and cross‑functional alignment.
• Experience designing and measuring user activation funnels and adoption metrics, including product‑led growth metrics such as activation, retention cohorts, and PMF/Sean Ellis‑style testing.
• Track record of setting KPI targets, building dashboards, and running a hypothesis‑test‑and‑scale discipline rather than reporting metrics after the fact.
• Excellent data storytelling skills, with the ability to translate complex analytics into actionable briefs for non‑technical stakeholders.
• Experience diagnosing root causes of adoption stalls (workflow fit, content gaps, motivation, organizational barriers) and routing findings to the right team.
• Comfort building and maintaining measurement partnerships across multiple functions (e.g., community, learning, marketing) so each function’s data feeds a shared, cross‑functional view rather than staying siloed.
• Experience defining and measuring value‑delivery outcomes (time saved, error reduction, satisfaction, quality of output), not just usage or adoption metrics.

Responsibilities

• Establish standards, frameworks, and best practices for adoption measurement and behavioral analytics across adoption initiatives.
• Build organizational capability by enabling stakeholders to effectively interpret and apply adoption metrics, behavioral indicators, and value‑realization measures.
• Facilitate knowledge sharing by communicating analytical insights, methodologies, and successful measurement approaches across business units.
• Influence business and product decisions through evidence-based recommendations and effective communication rather than formal authority.
• Establish and own the engagement baseline for every colleague-facing platform.
• Track core metrics: active real work on the platform in 30 days and the Sean Ellis test sentiment.
• Set quarterly targets and connect other metrics to them.
• Define and track behavioral metrics: depth of tool usage, breadth of features, long-term retention.
• Diagnose whether missed metrics reflect workflow-fit, comprehension, motivation, or structural barriers.
• Hand diagnoses to the Head of GTM and Adoption with clear fixes and trigger root-cause reviews.
• Partner to track readiness vs completion of training modules and channel engagement.
• Synthesize cross-functional data into a shared view of tactics, channels, and segments.

Skills

Data storytelling

Activation funnels

KPI targets

Dashboards

Hypothesis testing

Cross-functional collaboration

Value metrics

Root-cause analysis

Measurement standards

Experience in product analytics

Education

Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field

Tools

Tableau

PowerBI

Product analytics platforms

Job description

Pfizer is building AI capability at scale and the GTM and Adoption team makes Pfizer's AI platforms part of how 80,000 colleagues work. The Senior Manager, CX Adoption Analytics & Insights Lead is the data‑driven engine of the team, identifying why adoption stalls and turning telemetry into actionable decisions for the Head of GTM and Adoption.

You will establish baselines, track core metrics, diagnose root causes, and partner with Learning, Community, and Internal Communications leads to drive