AI Platform Marketing Lead — Internal CX & Launch

Pfizer; Tampa (FL); Hybrid; USD 112,000 - 187,000; Full time

Job summary

Pfizer is seeking a product marketing professional to drive GTM and adoption for internal AI platforms. You will translate complex AI features into user-centric narratives, own launch campaigns, and ensure messaging resonates across Pfizer’s diverse markets and business lines.

The role emphasizes cross-functional collaboration, rigorous launch planning, and a focus on adoption, with hybrid work arrangements in the Tampa area.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience owning top-of-funnel performance and product launches.
• Ability to translate technical AI capabilities into clear business benefits.

Responsibilities

• Own go-to-market plans for major internal AI platform launches from concept to execution.
• Develop messaging pillars and ensure alignment with legal, compliance, and regulatory teams.
• Coordinate cross-functional launch timelines with CX Training Lead, Peer Advocacy, and other stakeholders.
• Produce campaign assets and write launch copy with real production cadence.

Skills

Top-of-funnel ownership

Messaging & positioning

Go-to-market planning

Campaign asset production

Change management messaging

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Design & video editing tools

Analytics & measurement tools

Job description

Pfizer is seeking a product marketing professional to drive GTM and adoption for internal AI platforms. You will translate complex AI features into user-centric narratives, own launch campaigns, and ensure messaging resonates across Pfizer’s diverse markets and business lines.

The role emphasizes cross-functional collaboration, rigorous launch planning, and a focus on adoption, with hybrid work arrangements in the Tampa area.