Customer Storytelling & Campaign Lead

Amazon; Seattle (WA); On-site; USD 80,000 - 106,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

RSU compensation

Job summary

Amazon in Seattle, WA is seeking a Customer Marketing Specialist to own the end-to-end lifecycle of customer storytelling, from identifying stories to amplifying them across channels.

You will collaborate cross-functionally with product marketing, campaigns, PR, content teams, and account teams to ensure high-quality storytelling at scale, transforming complex technical concepts into compelling narratives and driving measurable impact.

Qualifications

• 2+ years of professional non-internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience in a marketing role.

Responsibilities

• Own the end-to-end lifecycle of customer references from identifying and vetting customer stories against strategic criteria to recommending top candidates for campaigns, keynotes, and media opportunities.
• Curate and manage priority customer stories by product, industry, and strategic theme; enforce high-quality criteria promoting impact over volume; brief executives and enable stakeholder teams with ready-to-use reference materials.
• Facilitate regular touchpoints with stakeholders, content strategists, campaign managers, PR, and account teams; establish and lead working groups to surface stories, align on priorities, and coordinate storytelling efforts across the organization.
• Draft and produce customer case studies, executive summaries, reference slide copy, headlines, and talking points according to AWS style guidelines and storytelling best practices. Write technical case studies and support video storytelling production.
• Identify opportunities to leverage AI for operational excellence and content production at scale. Build, test, and iterate on AI-powered tools to accelerate content creation while maintaining quality standards.
• Design and execute promotion plans for customer assets in partnership with video, social, web, and campaign teams. Coordinate customer story placement across channels to maximize reach and impact.
• Champion internal platform adoption for customer reference management; define requirements for platform improvements; ensure customer stories are properly logged, searchable, and accessible to stakeholders.
• A day in the life — This role is part storyteller, part program manager, part creative strategist — and it moves fast.

Skills

Marketing experience

Excel/Tableau

Marketing role

Tools

WordPress

Drupal

Job description

Amazon in Seattle, WA is seeking a Customer Marketing Specialist to own the end-to-end lifecycle of customer storytelling, from identifying stories to amplifying them across channels.

You will collaborate cross-functionally with product marketing, campaigns, PR, content teams, and account teams to ensure high-quality storytelling at scale, transforming complex technical concepts into compelling narratives and driving measurable impact.