Customer Marketing Lead - AI/SaaS

3Search; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

3Search is seeking a senior marketer to build a customer storytelling and co-marketing engine from the ground up. You will surface compelling customer stories by partnering with Sales and CS, then translate them into written, video, social, and event content.

Experience turning narratives into repeatable programs across channels is essential. You will also help shape broader content and brand strategy while maintaining hands-on execution across projects.

Qualifications

• Senior marketer with strong storytelling craft and customer obsession.
• Proven ability to build scalable customer storytelling programs.
• Experience partnering with Sales, CS and marketing teams.

Responsibilities

• Develop and own a customer storytelling and co-marketing engine from scratch.
• Identify valuable customers and use cases; secure participation in marketing programs.
• Interview customers and extract compelling narratives for written and video content.
• Create a repeatable content delivery process across channels and formats.
• Collaborate across Content and Brand to shape broader strategy and distribution.

Skills

Customer storytelling

Content strategy

Brand marketing

Interviewing customers

Cross-functional collaboration

Job description

Great technology companies have great customer stories. Very few build the machine required to consistently find and tell them.

We're helping a rapidly growing B2B technology company hire someone to do exactly that.

The business already works with an impressive group of customers using its technology in genuinely interesting ways. Your job will be to get close enough to those customers to uncover the stories underneath the obvious ones — and build a repeatable program for bringing them to market.

This goes well beyond writing case studies.

What you'll build

You'll create the customer storytelling and co-marketing engine from scratch.

That means:

• Building relationships with Sales and Customer Success so great stories are surfaced early
• Identifying which customers and use cases are genuinely worth pursuing
• Securing customer participation in marketing programs
• Interviewing customers and finding the narrative behind their experience
• Coaching customers through interviews and video
• Turning individual stories into written, video, social, event and sales content
• Developing repeatable processes rather than one-off case studies
• Creating a consistent pipeline of customer advocates and stories
• Developing the distribution strategy that gets those stories in front of the right audiences

But customer storytelling is only the starting point.

You'll have a broader remit across Content and Brand, helping shape social, editorial, thought leadership, executive storytelling, video and the overall content strategy.

The profile

We're looking for a senior marketer with approximately 8+ years of relevant experience who combines customer obsession with genuine storytelling craft.

You could currently be a:

• Head of Content
• Brand Marketing Lead
• Brand & Content Lead

Titles aren't particularly important.

We care about whether you've personally built the kind of program we're describing.

You should be able to talk confidently about how you sourced customers, secured their participation, interviewed them, found the story, created the content and distributed it - and what you learned along the way.

You'll also need to be comfortable switching between strategy and execution. This isn't a role where you'll build a team and immediately step away from the work.

You'll be joining at a stage where there's significant momentum but still plenty left to build, with direct access to senior leadership and the freedom to shape what an excellent content function should look like.

If you've ever looked at a company's customer base and thought, there are incredible stories here that nobody is telling properly, this is the opportunity to build the function that changes that.