Content Strategy Lead: Drive Engagement & Growth

Amazon Web Services (AWS); Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Content Strategist to shape storytelling and drive customer engagement across AWS demand campaigns and events.

You will own end-to-end content planning, guide creators, and ensure consistent brand messaging across channels. The role emphasizes developing comprehensive content plans, auditing audiences, and collaborating with design, marketing, and subject-matter experts to optimize SEO and content formats.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience managing or working within cross-functional marketing and creative teams.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences.
• Conduct thorough audience and content audits to inform strategy.
• Create and manage content calendars and information architecture.
• Oversee content creation across various formats (blogs, infographics, videos, etc.).
• Optimize content for SEO and multi-platform distribution.
• Analyze performance metrics and recommend improvements.

Skills

Marketing analytics

Data-driven decision making

Cross-functional collaboration

Content strategy

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. is seeking a Content Strategist to shape storytelling and drive customer engagement across AWS demand campaigns and events.

You will own end-to-end content planning, guide creators, and ensure consistent brand messaging across channels. The role emphasizes developing comprehensive content plans, auditing audiences, and collaborating with design, marketing, and subject-matter experts to optimize SEO and content formats.