Content Strategy Lead for Demand & Engagement

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 87,000 - 152,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. in San Francisco is seeking a Content Strategist to shape storytelling and drive customer engagement across AWS demand campaigns and events. You will own end-to-end content plans, collaborate with design, marketing, and subject matter experts, and guide creators to deliver compelling formats.

The role emphasizes SEO, audience insights, and performance analytics to continuously improve content impact and lead generation across the customer journey.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience managing or working within cross-functional marketing and creative teams.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences.
• Conduct audience and content audits to inform strategy.
• Create and manage content calendars and information architecture.
• Oversee content creation across formats (blogs, infographics, videos, etc.).
• Optimize content for SEO and multi-platform distribution.
• Analyze performance metrics and recommend improvements.
• Collaborate with cross-functional teams to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content.
• Determine optimal content formats to drive engagement, lead generation, and loyalty.
• Continuously test and refine content strategy performance.

Skills

Marketing experience

Data-driven

Cross-functional teamwork

Content strategy

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. in San Francisco is seeking a Content Strategist to shape storytelling and drive customer engagement across AWS demand campaigns and events. You will own end-to-end content plans, collaborate with design, marketing, and subject matter experts, and guide creators to deliver compelling formats.

The role emphasizes SEO, audience insights, and performance analytics to continuously improve content impact and lead generation across the customer journey.