Customer Story Lead for Major Product Launches

EngineersOfAI; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Anthropic is seeking a Customer Marketing Manager to curate customer-backed messages and tell compelling stories across channels. The role spans regions and priorities, coordinating with Product Marketing, Sales, Brand, and Comms to align customer voice with buyer messaging.

The ideal candidate combines product and customer marketing experience, with a reporter’s eye for a good story, and thrives under tight timelines.

Qualifications

• Strong writer and interviewer who can turn customer conversations into compelling stories.
• Experience supporting product launches with customer proof in fast timelines.
• Ability to explain technical products to non-technical audiences in plain language.
• Skilled at cross-team collaboration without formal authority.
• Proven track record in B2B marketing and customer marketing.

Responsibilities

• Own the customer evidence strategy for top priorities and identify proof needs.
• Translate customer feedback into product marketing and sales messaging.
• Launch new programs aligned with company priorities and rapid shipping.
• Lead customer plans for model and product launches and define the engagement list.
• Collaborate with Brand and Creative on stories and campaigns.
• Build proof point libraries and enablement for account teams.
• Shape executive narratives for keynotes, posts, and conversations.
• Prioritize customer asks across teams and secure approvals.

Skills

Customer storytelling

Interviewing

Product marketing

Campaign management

Cross-functional collaboration

Writing

Claude usage

Tools

Claude

Job description

Anthropic is seeking a Customer Marketing Manager to curate customer-backed messages and tell compelling stories across channels. The role spans regions and priorities, coordinating with Product Marketing, Sales, Brand, and Comms to align customer voice with buyer messaging.

The ideal candidate combines product and customer marketing experience, with a reporter’s eye for a good story, and thrives under tight timelines.