Customer Marketing Manager, Special Projects

EngineersOfAI; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Anthropic is seeking a Customer Marketing Manager to curate customer-backed messages and tell compelling stories across channels. The role spans regions and priorities, coordinating with Product Marketing, Sales, Brand, and Comms to align customer voice with buyer messaging.

The ideal candidate combines product and customer marketing experience, with a reporter’s eye for a good story, and thrives under tight timelines.

Qualifications

• Strong writer and interviewer who can turn customer conversations into compelling stories.
• Experience supporting product launches with customer proof in fast timelines.
• Ability to explain technical products to non-technical audiences in plain language.
• Skilled at cross-team collaboration without formal authority.
• Proven track record in B2B marketing and customer marketing.

Responsibilities

• Own the customer evidence strategy for top priorities and identify proof needs.
• Translate customer feedback into product marketing and sales messaging.
• Launch new programs aligned with company priorities and rapid shipping.
• Lead customer plans for model and product launches and define the engagement list.
• Collaborate with Brand and Creative on stories and campaigns.
• Build proof point libraries and enablement for account teams.
• Shape executive narratives for keynotes, posts, and conversations.
• Prioritize customer asks across teams and secure approvals.

Skills

Customer storytelling

Interviewing

Product marketing

Campaign management

Cross-functional collaboration

Writing

Claude usage

Tools

Claude

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is looking for a Customer Marketing Manager to make sure our most important messages are backed by customers who can speak to them. This role works across regions and customer segments on special projects tied to the company's top priorities.

When we launch a new model, feature, or initiative, you'll find the customers who can speak to it and get them on the record. We're looking for an excellent communicator who can turn customer stories into multiple formats that flex across channels. This often means working under compressed timelines and leading customer storytelling on some of the most important projects at Anthropic.

You'll work closely with Product Marketing, Sales, Brand, Comms, Customer Marketing segment leads, and the writers on our team. The right person has done both product marketing and customer marketing, and has a reporter's nose for a good story.

Key responsibilities

• Own the customer evidence strategy for the company's top priorities, deciding which claims need customer proof, which customers are best placed to back them up, and where we have gaps to close
• Bring what customers are telling us back to Product Marketing and Sales, so our messaging reflects what lands with buyers
• Stand up new programs as company priorities shift, setting the scope, the customer list, and the plan to ship quickly
• Lead the customer plan for major model and product launches, from which customers we engage with to how their voices show up in the announcement
• Partner with Brand and Creative on which customer stories anchor our campaigns and how we tell them
• Build proof point libraries and enablement around our key messages, so account teams know which story to use and when
• Shape the customer narrative our executives use in keynotes, posts, and customer conversations
• Prioritize customer asks when several teams want to tap the same customer, and work with Comms, Legal, and customer executives to get high-profile stories approved

Minimum qualifications

• Can read a messaging doc and quickly spot what customer proof it needs and where the gaps are
• Are a strong writer and interviewer who can get a customer to say something specific and true, then turn it into a story people want to read
• Have supported product launches and campaigns with customer proof, often on tight timelines
• Have built sales enablement that sales teams kept using after launch week
• Are comfortable with technical products and can explain/write what a customer built, and why it matters, in plain language
• Know how to work across a lot of teams without formal authority, and can say “not yet” when a request doesn't fit the plan
• Have good judgment about when a story is ready and when it needs more work
• Enjoy moving between very different projects, sometimes in the same week
• Already use Claude to help with drafts and interview prep

Preferred qualifications

• Have 7+ years in B2B marketing, with time in both product marketing and customer marketing
• Worked in AI or developer tools
• A background in journalism or editorial
• A background in Product Marketing or Messaging
• Written keynotes or LinkedIn posts for executives
• Run message testing or win/loss interviews to learn what buyers respond to
• Worked with Comms or analyst relations on announcements that featured customers

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes