Customer Relationship Manager
Mohr Talent
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Benefits offered by this job
Job summary
MOHR Talent is partnering with a fast-growing, high-fashion consumer brand to hire a CRM Manager for its New York City headquarters. This role owns lifecycle marketing strategies across Email, SMS, eCommerce, retail, and events, building campaigns, automations, and advanced segmentation to drive loyalty and lifetime value.
The ideal candidate has 3–5 years in CRM, experience with Klaviyo and Attentive, and strong data-driven decision-making.
Qualifications
- 3–5 years of experience in CRM, lifecycle marketing, retention marketing, Email/SMS marketing, or a related field.
- Experience within a DTC or omnichannel consumer brand environment strongly preferred.
- Hands-on experience managing Email and SMS marketing programs.
- Strong experience with Klaviyo and Attentive preferred.
Responsibilities
- Own the Email and SMS/MMS campaign calendar across eCommerce, retail, and special events.
- Develop and optimize automated lifecycle journeys, triggered communications, and customer flows.
- Execute campaigns, flows, and transactional communications within Klaviyo and Attentive.
- Build advanced customer segmentation and personalization strategies.
- Develop retention and loyalty initiatives designed to increase repeat purchases and customer lifetime value.
- Create customer acquisition and subscriber growth strategies across digital touchpoints.
- Partner closely with Creative teams to develop campaign briefs, messaging, calls-to-action, and communication strategies.
- Collaborate with eCommerce, Paid Media, Retail, Events, and other performance marketing teams.
- Manage and maintain CRM systems, customer databases, data accuracy, and data quality.
- Monitor Email and SMS campaign performance and identify opportunities for continuous optimization.
- Develop testing strategies, including A/B testing, audience testing, creative testing, and journey optimization.
- Build weekly, monthly, and annual CRM reporting and dashboards.
- Track key CRM metrics including engagement, retention, conversion, subscriber growth, and customer lifetime value.
- Use data and customer insights to improve future campaigns and lifecycle strategies.
- Ensure CRM activities follow applicable data privacy and marketing compliance standards.
Skills
Education
Tools
Job description
Location: New York, NY – Meatpacking District
Workplace: 100% Onsite, 5 Days per Week
Salary: $90,000–$95,000 base, with flexibility up to $105,000 for an exceptional candidate
Bonus: 6% Performance Bonus
Employment Type: Full-Time
We are partnering with a fast-growing, high-fashion consumer brand to hire a CRM Manager for its New York City headquarters.
This is a highly visible role for someone who knows how to turn customer data into meaningful, personalized experiences across Email, SMS, eCommerce, retail, and special events.
The CRM Manager will own the strategy and execution of lifecycle marketing programs designed to improve customer acquisition, retention, loyalty, engagement, and lifetime value. This person should be both strategic and hands‑on, with the ability to build campaigns, automate customer journeys, develop advanced segmentation, analyze performance, and continuously optimize the customer experience.
The ideal candidate comes from a DTC, eCommerce, fashion, beauty, luxury, accessories, eyewear, jewelry, or lifestyle brand and has strong experience managing Email and SMS programs.
Own the Email and SMS/MMS campaign calendar across eCommerce, retail, and special events.
Develop and optimize automated lifecycle journeys, triggered communications, and customer flows.
Execute campaigns, flows, and transactional communications within Klaviyo and Attentive.
Build advanced customer segmentation and personalization strategies.
Develop retention and loyalty initiatives designed to increase repeat purchases and customer lifetime value.
Create customer acquisition and subscriber growth strategies across digital touchpoints.
Partner closely with Creative teams to develop campaign briefs, messaging, calls-to-action, and communication strategies.
Collaborate with eCommerce, Paid Media, Retail, Events, and other performance marketing teams.
Manage and maintain CRM systems, customer databases, data accuracy, and data quality.
Monitor Email and SMS campaign performance and identify opportunities for continuous optimization.
Develop testing strategies, including A/B testing, audience testing, creative testing, and journey optimization.
Build weekly, monthly, and annual CRM reporting and dashboards.
Track key CRM metrics including engagement, retention, conversion, subscriber growth, and customer lifetime value.
Use data and customer insights to improve future campaigns and lifecycle strategies.
Ensure CRM activities follow applicable data privacy and marketing compliance standards.
3–5 years of experience in CRM, lifecycle marketing, retention marketing, Email/SMS marketing, or a related field.
Experience within a DTC or omnichannel consumer brand environment strongly preferred.
Bachelor’s degree in Marketing, Business, or a related field required.
Hands‑on experience managing Email and SMS marketing programs.
Strong experience with Klaviyo and Attentive preferred.
Experience with marketing automation, customer journeys, triggered communications, and lifecycle flows.
Strong background in customer segmentation and personalization.
Understanding of retention marketing, customer loyalty, and customer lifetime value.
Experience analyzing CRM and campaign performance.
Familiarity with GA4, Triple Whale, or similar analytics platforms preferred.
Strong analytical and database segmentation skills.
Experience briefing Creative teams and collaborating across multiple departments.
Strong digital project management and stakeholder management skills.
Knowledge of GDPR, CCPA, CAN‑SPAM, and other CRM‑related privacy requirements.
Comfortable working in a fast‑paced, highly collaborative environment.
Candidates coming from the following industries are especially relevant:
Fashion
Apparel
Accessories
Eyewear
Beauty
Jewelry
Lifestyle
Retail
Consumer Brands
Consumer Products
DTC / Direct‑to‑Consumer
eCommerce
Base salary of $90,000–$95,000
Potential flexibility up to $105,000 for an exceptional candidate
6% annual performance bonus
Medical, dental, and vision insurance
401(k)
FSA and HSA options
Life and AD&D insurance
Paid parental leave
Paid holidays and PTO
Professional development and educational support
Employee product perks and allowances
This position is based in New York City’s Meatpacking District and requires working onsite 5 days per week.
If you have a strong background in CRM, lifecycle marketing, Email/SMS, retention, and DTC eCommerce and are looking for an opportunity to own a highly visible customer engagement program for a growing consumer brand, we’d love to connect.
#LI-KR1Location: New York, NY – Meatpacking District
Workplace: 100% Onsite, 5 Days per Week
Salary: $90,000–$95,000 base, with flexibility up to $105,000 for an exceptional candidate
Bonus: 6% Performance Bonus
Employment Type: Full-Time
We are partnering with a fast-growing, high-fashion consumer brand to hire a CRM Manager for its New York City headquarters.
This is a highly visible role for someone who knows how to turn customer data into meaningful, personalized experiences across Email, SMS, eCommerce, retail, and special events.
The CRM Manager will own the strategy and execution of lifecycle marketing programs designed to improve customer acquisition, retention, loyalty, engagement, and lifetime value. This person should be both strategic and hands‑on, with the ability to build campaigns, automate customer journeys, develop advanced segmentation, analyze performance, and continuously optimize the customer experience.
The ideal candidate comes from a DTC, eCommerce, fashion, beauty, luxury, accessories, eyewear, jewelry, or lifestyle brand and has strong experience managing Email and SMS programs.
Own the Email and SMS/MMS campaign calendar across eCommerce, retail, and special events.
Develop and optimize automated lifecycle journeys, triggered communications, and customer flows.
Execute campaigns, flows, and transactional communications within Klaviyo and Attentive.
Build advanced customer segmentation and personalization strategies.
Develop retention and loyalty initiatives designed to increase repeat purchases and customer lifetime value.
Create customer acquisition and subscriber growth strategies across digital touchpoints.
Partner closely with Creative teams to develop campaign briefs, messaging, calls-to-action, and communication strategies.
Collaborate with eCommerce, Paid Media, Retail, Events, and other performance marketing teams.
Manage and maintain CRM systems, customer databases, data accuracy, and data quality.
Monitor Email and SMS campaign performance and identify opportunities for continuous optimization.
Develop testing strategies, including A/B testing, audience testing, creative testing, and journey optimization.
Build weekly, monthly, and annual CRM reporting and dashboards.
Track key CRM metrics including engagement, retention, conversion, subscriber growth, and customer lifetime value.
Use data and customer insights to improve future campaigns and lifecycle strategies.
Ensure CRM activities follow applicable data privacy and marketing compliance standards.
3–5 years of experience in CRM, lifecycle marketing, retention marketing, Email/SMS marketing, or a related field.
Experience within a DTC or omnichannel consumer brand environment strongly preferred.
Bachelor’s degree in Marketing, Business, or a related field required.
Hands‑on experience managing Email and SMS marketing programs.
Strong experience with Klaviyo and Attentive preferred.
Experience with marketing automation, customer journeys, triggered communications, and lifecycle flows.
Strong background in customer segmentation and personalization.
Understanding of retention marketing, customer loyalty, and customer lifetime value.
Experience analyzing CRM and campaign performance.
Familiarity with GA4, Triple Whale, or similar analytics platforms preferred.
Strong analytical and database segmentation skills.
Experience briefing Creative teams and collaborating across multiple departments.
Strong digital project management and stakeholder management skills.
Knowledge of GDPR, CCPA, CAN‑SPAM, and other CRM‑related privacy requirements.
Comfortable working in a fast‑paced, highly collaborative environment.
Candidates coming from the following industries are especially relevant:
Fashion
Apparel
Accessories
Eyewear
Beauty
Luxury
Jewelry
Lifestyle
Retail
Consumer Brands
Consumer Products
DTC / Direct‑to‑Consumer
eCommerce
Base salary of $90,000–$95,000
Potential flexibility up to $105,000 for an exceptional candidate
6% annual performance bonus
Medical, dental, and vision insurance
401(k)
FSA and HSA options
Life and AD&D insurance
Paid parental leave
Commuter benefits
Paid holidays and PTO
Professional development and educational support
Employee product perks and allowances
This position is based in New York City’s Meatpacking District and requires working onsite 5 days per week.
If you have a strong background in CRM, lifecycle marketing, Email/SMS, retention, and DTC eCommerce and are looking for an opportunity to own a highly visible customer engagement program for a growing consumer brand, we’d love to connect.
#LI-KR1MOHR Talent is an equal‑opportunity employer and complies with all applicable federal, state, and local nondiscrimination laws. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other protected status. If you believe you have been discriminated against or have concerns about our compliance, please contact our Human Resources department at hr@themohrgrp.com
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Published: 8/28/2026
Type: Direct Hire
Location: New York, New York
Category: Brand Marketing
At MOHR Talent, your progress is our passion. We are a national, minority‑owned firm committed to empowering diverse talent. Our team provides personalized, growth-driven solutions whether you are looking for a new career move or eager to drive your enterprise further.
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