CRM Lifecycle Marketing Manager - Email & SMS (Hybrid)

Work with Adiona; New York (NY); On-site; Full time

Job description

About Us

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include

We’re seeking a strategic and technically savvy CRM Manager to lead the development and execution of high-impact, data-driven email and SMS marketing programs. You’ll own lifecycle marketing, manage end-to-end campaign execution and deliver personalized experiences that drive engagement, retention, and revenue for multiple ecommerce businesses. The ideal candidate is resourceful, results-oriented, and a proactive collaborator with strong analytical and problem-solving skills who can partner with many cross-functional teams. In addition, they work effectively in a fast-paced and deadline-driven environment, understand key moments in the customer journey, and have meticulous attention to detail.

Key Job Responsibilities:

• Own end-to-end campaign execution for email and SMS; managing high-impact, customer-centric communications across channels for our menswear brand.
• Utilize CRM tools to deliver engaging, on-brand messaging tailored to customer preferences and behaviors.
• Develop sophisticated audience segmentation strategies leveraging different models & tools to deliver more relevant, personalized experiences.
• Enhance trigger email campaigns throughout the customer lifecycle to drive repeat purchases, increase customer lifetime value, reduce churn, and deepen brand loyalty.
• Collaborate with planning, sales, marketing, and creative partners to maintain a centralized campaign calendar that aligns with product drops, promotional cycles, brand storytelling moments, and seasonal campaigns.
• Create a comprehensive A/B and multivariate testing program to enhance campaign performance, as well as improve engagement and retention.
• Drive growth of email and SMS databases through lead gen, sweepstakes, referral, and on-site optimization of data capture.
• Create, refine, and maintain weekly and monthly dashboards to track CRM KPIs; monitor and report on insights, growth trends, and opportunities.
• Own customer database, customer data enrichment, and transmission/sharing of customer data between systems and vendors.
• Troubleshoot technical issues in partnership with product, engineering, and data teams, ensuring data integrity and campaign reliability.
• Educate internal teams on CRM platform capabilities and best practices to drive operational efficiency and marketing effectiveness.
• Track best practices, monitor industry trends, and make recommendations for growth.
• Additional duties as assigned.

Our Best Fit Candidate Would Have

• 4-6 years of CRM or lifecycle marketing experience in e-commerce, fashion, or consumer retail environments.
• Deep understanding of customer segmentation, behavior-based targeting, and the full customer journey—from acquisition to loyalty.
• Proven hands-on experience with CRM platforms, including campaign building, testing, and automation.
• Analytical mindset with strong experience in A/B testing, reporting, and performance optimization using data to guide decisions.
• Understanding of email deliverability and reputation management.
• Excellent collaboration, organizational, and project management skills, with experience working cross-functionally in fast-paced, brand-led organizations.
• High attention to detail, with a focus on quality control and consistent brand execution across channels.
• Strong written and verbal communication skills, with the ability to translate technical details into actionable strategies.
• Familiarity with HTML/CSS and modern digital marketing tools is a plus.
• Familiarity with compliance requirements for privacy and digital communication regulations and legislation domestically (CAN-SPAM, CCPA, TCPA) and internationally (CASL).
• Experience with Google Analytics; Shopify/Shopify Plus experience preferred, but not required.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership.Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $95,000 - 125,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here:https://consumer.ftc.gov/articles/job-scams.

#LI-MC1

#LI-hybrid