CRM Manager - eCommerce & Retail

Mohr Talent; New York (NY); On-site; USD 86,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k)

FSA/HSA

Commuter benefits & EAP

Paid holidays & PTO

Performance Bonus

Job summary

Mohr Talent is seeking a CRM Manager to lead Email and SMS strategy for a fashion D2C brand in New York. You will own campaigns across ecommerce, retail, and events, building advanced automations and subscriber journeys to boost engagement and CLV.

You will work with Creative, Analytics, and Performance teams to ensure data privacy, track KPIs, and deliver personalized experiences. Strong Klaviyo/Attentive experience is preferred.

Qualifications

• 3–5 years of CRM/marketing automation or Email/SMS experience in a D2C, omnichannel setup.
• Bachelor's degree in Marketing, Business, or a related field.
• Hands-on experience with Klaviyo and Attentive strongly preferred.
• Working knowledge of GA4 and Triple Whale or similar analytics tools.
• Strong segmentation and personalization experience.
• Familiarity with data privacy regulations (GDPR, CCPA, CAN SPAM).
• Comfortable managing senior stakeholders in a fast-paced environment.

Responsibilities

• Own the Email & SMS/MMS campaign calendar across eCommerce, retail, and events.
• Build advanced automation, subscriber journeys, and triggered communications to grow engagement and customer lifetime value.
• Partner with the Creative team on campaign content, copy, and design briefs.
• Manage end-to-end execution of campaigns, flows, and transactional emails in Klaviyo and Attentive.
• Maintain full administration of the CRM system, ensuring clean data and privacy compliance.
• Collaborate with Performance Marketing, eCommerce, and Retail teams to align CRM strategy with business goals.
• Analyze campaign performance and turn data into actionable optimizations.
• Design and test subscriber growth campaigns across digital touch points.
• Build reporting and dashboards to track KPIs for leadership.

Skills

CRM

Marketing automation

Email/SMS

D2C

Omni-channel

Education

Bachelor's degree in Marketing/Business or related field

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

CRM Manager - eCommerce & Retail

New York, NY, New York Direct Hire $95000

Job Description

A well established and growing fashion retail brand with a strong direct-to-consumer presence is hiring a CRM Manager to lead their Email & SMS strategy across eCommerce, retail, and events. This is a chance to join a team that cares about their people and is deeply invested in creativity, quality, and long-term customer relationships.

What You'll Do

• Own the Email & SMS/MMS campaign calendar across eCommerce, retail, and special events
• Build advanced marketing automation, subscriber journeys, and triggered communications to grow engagement and customer lifetime value
• Partner with the Creative team on campaign content, copy, and design briefs
• Manage end-to-end execution of campaigns, flows, and transactional emails in Klaviyo and Attentive
• Maintain full administration of the CRM system, ensuring clean data and privacy compliance
• Collaborate with Performance Marketing, eCommerce, and Retail teams to align CRM strategy with business goals
• Analyze campaign performance and turn data into actionable optimizations
• Design and test subscriber growth campaigns across digital touch points
• Build reporting and dashboards to track KPIs for leadership

What You Bring

• 3 to 5 years of experience in CRM, marketing automation, or Email/SMS within a D2C, omni channel environment
• Bachelor's Degree in Marketing, Business, or a related field
• Hands on experience with Klaviyo and Attentive strongly preferred
• Working knowledge of GA4 and Triple Whale or similar analytics tools
• Strong segmentation and personalization experience
• Familiarity with data privacy regulations such as GDPR, CCPA, and CAN SPAM
• Comfortable managing senior stakeholders and thriving in a fast paced environment

What's In It For You

• Medical, Dental, and Vision Insurance
• 401(k) Investment Options
• FSA and HSA Programs
• Commuter Benefits and Employee Assistance Program
• Paid Holidays and PTO Accrual
• Performance Bonus

This is a high visibility role with real ownership and room to grow. If you have CRM, retention marketing, or lifecycle experience in a D2C environment, apply today to be considered.

Job Summary

Published: 9/9/2026

Type: Direct Hire

Location: New York, NY, New York

Category: Digital Marketing