CRM Manager

Krewe Du Optic, Llc; New York (NY); On-site; USD 57,000 - 95,000; Full time

Benefits offered by this job

Competitive wage

Group health plans: health, vision and

Dental insurance

401(K) Investment Options

Quarterly Cultural Spend

Ongoing Training and Educational Allow

Paid holidays and PTO

Frame allowance

Job summary

KREWE is seeking a CRM Manager at our New York Headquarters to develop Email & SMS strategies that drive acquisition, retention, personalization, loyalty, and long-term relationships with our D2C customers.

This role focuses on maintaining and optimizing our global CRM, ensuring effective communication to all KREWE customers and subscribers. Based in NYC, 5 days a week.

Qualifications

• 3-5 years proven experience in CRM management, marketing automation or related role within a D2C omni-channel vertical.
• Bachelor’s Degree in Marketing, Business or related field.
• Proven track record in digital project management and ability to engage senior stakeholders.
• Strong organization and presentation skills for briefing creative teams clearly.
• Proficiency in CRM software (Klaviyo and Attentive) and analytics tools (GA4).
• Experience with personalization and segmentation marketing.

Responsibilities

• Own Email & SMS calendar planning for eComm, retail & events.
• Develop advanced marketing automation and subscriber journeys.
• Collaborate with Creative to craft engaging communications.
• Execute campaigns in Klaviyo and Attentive; manage flows and transactional emails.
• Develop segmentation strategies for relevant communications.
• Maintain CRM data quality and privacy compliance.
• Work with performance marketing teams to align CRM strategies with goals.
• Monitor performance and optimize campaigns using data-driven insights.
• Design and run subscriber growth campaigns to boost acquisition.
• Contribute to loyalty and retention touch-points for omni-channel care.
• Create regular reports and dashboards tracking KPIs.

Skills

CRM management

Marketing automation

Email/SMS

Education

Bachelor’s Degree in Marketing or related field

Tools

Klaviyo

Attentive

GA4

Job description

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

As our business grows, we are seeking a CRM Manager who will be responsible for developing Email & SMS strategies that drive acquisition, retention, personalization, loyalty, and long-term relationships with the eCommerce, Retail & Special events KREWE customers. This person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.

This role is based in our New York Headquarters 5 days a week.

Key Responsibilities:

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
• Own development of advanced marketing automation, subscriber journeys and triggered communications, increase engagement, improve marketing efficiency, and increase customer lifetime value.
• Curate campaign context, content and call-to-actions with clear and concise copy and design briefs. Collaborate with Creative team to create engaging communications based on best practices, engagement data and testing.
• Responsible for end-to-end execution of all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
• Responsible for developing effective segmentation strategies to deliver engaging, relevant communications to KREWE customers and subscribers.
• Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.
• Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.
• Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.
• Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy
• Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience
• Create regular reports (weekly, monthly, annually) and dashboards to track email and SMS KPIs and deliver actionable insights to peers and management.

Requirements:

• 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.
• Bachelor’s Degree in Marketing, Business or related field required.
• Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders.
• Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders.
• Proficiency in using CRM software (ideally Klaviyo and Attentive) and other performance marketing automation tools.
• Proficiency in Analytics and reporting tools including GA4 and Triple Whale.
• Solid understanding and experience in personalization (CRM) and segmentation marketing.
• Aptitude to thrive in a fast-paced and rapidly changing environment.
• Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred.
• Familiarity with data privacy regulations (ie GDPR, CCPA, CAN-SPAM Act, etc.) and their implications for CRM activities.

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage
• 401(K) Investment Options
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only):

Up to $95,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.