CRM Manager - Email & SMS (Onsite NYC Fashion)

Mohr Talent; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

6% annual performance bonus

Medical, dental, and vision insurance

401(k)

FSA and HSA options

Life and AD&D insurance

Paid parental leave

Commuter benefits

Paid holidays and PTO

Professional development and education

Job summary

MOHR Talent is partnering with a fast-growing, high-fashion consumer brand to hire a CRM Manager for its New York City headquarters. This role owns lifecycle marketing strategies across Email, SMS, eCommerce, retail, and events, building campaigns, automations, and advanced segmentation to drive loyalty and lifetime value.

The ideal candidate has 3–5 years in CRM, experience with Klaviyo and Attentive, and strong data-driven decision-making.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, retention marketing, Email/SMS marketing, or a related field.
• Experience within a DTC or omnichannel consumer brand environment strongly preferred.
• Hands-on experience managing Email and SMS marketing programs.
• Strong experience with Klaviyo and Attentive preferred.

Responsibilities

• Own the Email and SMS/MMS campaign calendar across eCommerce, retail, and special events.
• Develop and optimize automated lifecycle journeys, triggered communications, and customer flows.
• Execute campaigns, flows, and transactional communications within Klaviyo and Attentive.
• Build advanced customer segmentation and personalization strategies.
• Develop retention and loyalty initiatives designed to increase repeat purchases and customer lifetime value.
• Create customer acquisition and subscriber growth strategies across digital touchpoints.
• Partner closely with Creative teams to develop campaign briefs, messaging, calls-to-action, and communication strategies.
• Collaborate with eCommerce, Paid Media, Retail, Events, and other performance marketing teams.
• Manage and maintain CRM systems, customer databases, data accuracy, and data quality.
• Monitor Email and SMS campaign performance and identify opportunities for continuous optimization.
• Develop testing strategies, including A/B testing, audience testing, creative testing, and journey optimization.
• Build weekly, monthly, and annual CRM reporting and dashboards.
• Track key CRM metrics including engagement, retention, conversion, subscriber growth, and customer lifetime value.
• Use data and customer insights to improve future campaigns and lifecycle strategies.
• Ensure CRM activities follow applicable data privacy and marketing compliance standards.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

Segmentation

Campaign management

Education

Bachelor's degree

Tools

Klaviyo

Attentive

Job description

MOHR Talent is partnering with a fast-growing, high-fashion consumer brand to hire a CRM Manager for its New York City headquarters. This role owns lifecycle marketing strategies across Email, SMS, eCommerce, retail, and events, building campaigns, automations, and advanced segmentation to drive loyalty and lifetime value.

The ideal candidate has 3–5 years in CRM, experience with Klaviyo and Attentive, and strong data-driven decision-making.