Marketing Manager - Retention & Lifecycle

Mohr Talent; New York (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) Investment Options

FSA and HSA Programs

Commuter Benefits and Employee Assist.

Paid Holidays and PTO Accrual

Performance Bonus

Job summary

Mohr Talent in Long Island City, NY is seeking a Marketing Manager - Retention & Lifecycle to own email and SMS strategies across ecommerce, retail, and events. Lead campaigns calendar, automation, journeys, and transactional emails in Klaviyo and Attentive.

You will partner with creative and analytics teams, ensure data privacy, and build dashboards to track KPIs for leadership. Requires 3–5 years CRM/Email experience, a Bachelor's in Marketing or related field, and strong segmentation skills.

Qualifications

• 3–5 years of CRM/Marketing Automation/Email within a D2C environment.
• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with Klaviyo and Attentive strongly preferred.
• Experience with GA4 and analytics tools like Triple Whale.
• Strong segmentation and personalization capabilities; privacy compliance knowledge.

Responsibilities

• Own the Email & SMS calendar across ecommerce, retail, and events.
• Build advanced automation, journeys, and triggered communications.
• Collaborate with Creative for content and design briefs.
• Execute campaigns in Klaviyo and Attentive end-to-end.
• Maintain CRM data quality and privacy compliance.
• Align CRM strategy with business goals with cross-functional teams.
• Analyze performance and drive optimizations.
• Design growth campaigns across digital touchpoints.
• Create reporting and dashboards for leadership KPIs.

Skills

CRM experience

Marketing automation

Email marketing

Data analytics

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

Marketing Manager - Retention & Lifecycle

Long Island City, NY 11101 | Onsite | $95,000 - $105,000 /yr | Full-Time

A well established and growing fashion retail brand with a strong direct-to-consumer presence is hiring a CRM Manager to lead their Email & SMS strategy across eCommerce, retail, and events. This is a chance to join a team that cares about their people and is deeply invested in creativity, quality, and long-term customer relationships.

What You'll Do:

• Own the Email & SMS/MMS campaign calendar across eCommerce, retail, and special events
• Build advanced marketing automation, subscriber journeys, and triggered communications to grow engagement and customer lifetime value
• Partner with the Creative team on campaign content, copy, and design briefs
• Manage end-to-end execution of campaigns, flows, and transactional emails in Klaviyo and Attentive
• Maintain full administration of the CRM system, ensuring clean data and privacy compliance
• Collaborate with Performance Marketing, eCommerce, and Retail teams to align CRM strategy with business goals
• Analyze campaign performance and turn data into actionable optimizations
• Design and test subscriber growth campaigns across digital touch points
• Build reporting and dashboards to track KPIs for leadership

What You Bring:

• 3 to 5 years of experience in CRM, marketing automation, or Email/SMS within a D2C, omni channel environment
• Bachelor's Degree in Marketing, Business, or a related field
• Hands on experience with Klaviyo and Attentive strongly preferred
• Working knowledge of GA4 and Triple Whale or similar analytics tools
• Strong segmentation and personalization experience
• Familiarity with data privacy regulations such as GDPR, CCPA, and CAN SPAM
• Comfortable managing senior stakeholders and thriving in a fast paced environment

What's In It For You:

• Medical, Dental, and Vision Insurance
• 401(k) Investment Options
• FSA and HSA Programs
• Commuter Benefits and Employee Assistance Program
• Paid Holidays and PTO Accrual
• Performance Bonus

This is a high visibility role with real ownership and room to grow.