Lifecycle Marketing Manager

Mohr Talent; New York (NY); On-site; USD 90,000 - 105,000; Full time

Job summary

MOHR Talent, a fashion-forward consumer brand in New York City, seeks a Lifecycle Marketing Manager to own email/SMS campaigns, automated journeys, audience segmentation, and performance across an omnichannel customer experience. This is a five-day onsite role in Manhattan with base compensation and bonus, plus benefits.

Required are 3+ years in lifecycle/CRM marketing, hands-on Klaviyo and marketing automation, and strong segmentation/personalization skills.

Qualifications

• 3+ years of lifecycle, CRM, retention, or Email/SMS marketing experience.
• Experience working directly for eyewear or luxury DTC competitor.
• Hands-on Klaviyo and marketing-automation expertise.
• Strong customer segmentation and personalization capabilities.
• Experience supporting both ecommerce and physical retail customers.
• Ability to work onsite five days per week in New York City.

Responsibilities

• Design and execute lifecycle campaigns across Email, SMS, and MMS.
• Create welcome, conversion, post-purchase, retention, and win-back journeys.
• Build targeted customer segments using behavioral and transactional data.
• Manage campaign execution within Klaviyo and Attentive.
• Collaborate with Creative and Performance Marketing on content, testing, and campaign priorities.
• Analyze customer engagement, conversion, retention, and lifetime-value performance.

Skills

Lifecycle marketing

CRM marketing

Email/SMS marketing

Klaviyo

Customer segmentation

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

An established, fashion-forward consumer brand is seeking a Lifecycle Marketing Manager to strengthen customer acquisition, retention, personalization, and loyalty.

The position will have direct ownership of Email and SMS campaigns, automated journeys, audience segmentation, and performance optimization across an omnichannel customer experience. This is a five-day onsite role in Manhattan.

What You'll Be Doing

• Design and execute lifecycle campaigns across Email, SMS, and MMS.
• Create welcome, conversion, post-purchase, retention, and win-back journeys.
• Build targeted customer segments using behavioral and transactional data.
• Manage campaign execution within Klaviyo and Attentive.
• Collaborate with Creative and Performance Marketing on content, testing, and campaign priorities.
• Analyze customer engagement, conversion, retention, and lifetime-value performance.

What We're Looking For

• 3+ years of lifecycle, CRM, retention, or Email/SMS marketing experience.
• Experience working directly for an eyewear or highly relevant luxury DTC competitor.
• Hands-on Klaviyo and marketing-automation expertise.
• Strong customer segmentation and personalization capabilities.
• Experience supporting both e-commerce and physical retail customers.
• Ability to work onsite five days per week in New York City.

Preferred Qualifications

• Attentive, Triple Whale, and GA4 exposure.
• Loyalty-program or subscriber-growth experience.
• Experience briefing internal creative teams.

Why This Opportunity

• Shape the complete customer lifecycle.
• Build sophisticated journeys for a growing omnichannel business.
• Work closely with senior cross-functional stakeholders.
• Join a high-energy, creative, consumer-focused organization.

Qualified candidates who enjoy combining strategy, execution, creativity, and analytics are encouraged to apply.

Lifecycle Marketing Manager

New York, NY | $90,000-$105,000 Base + Bonus + Benefits

An established, fashion-forward consumer brand is seeking a Lifecycle Marketing Manager to strengthen customer acquisition, retention, personalization, and loyalty.

The position will have direct ownership of Email and SMS campaigns, automated journeys, audience segmentation, and performance optimization across an omnichannel customer experience. This is a five-day onsite role in Manhattan.

What You'll Be Doing

• Design and execute lifecycle campaigns across Email, SMS, and MMS.
• Create welcome, conversion, post-purchase, retention, and win-back journeys.
• Build targeted customer segments using behavioral and transactional data.
• Manage campaign execution within Klaviyo and Attentive.
• Collaborate with Creative and Performance Marketing on content, testing, and campaign priorities.
• Analyze customer engagement, conversion, retention, and lifetime-value performance.

What We're Looking For

• 3+ years of lifecycle, CRM, retention, or Email/SMS marketing experience.
• Experience working directly for an eyewear or highly relevant luxury DTC competitor.
• Hands-on Klaviyo and marketing-automation expertise.
• Strong customer segmentation and personalization capabilities.
• Experience supporting both e-commerce and physical retail customers.
• Ability to work onsite five days per week in New York City.

Preferred Qualifications

• Attentive, Triple Whale, and GA4 exposure.
• Loyalty-program or subscriber-growth experience.
• Experience briefing internal creative teams.

Why This Opportunity

• Shape the complete customer lifecycle.
• Build sophisticated journeys for a growing omnichannel business.
• Work closely with senior cross-functional stakeholders.
• Join a high-energy, creative, consumer-focused organization.

Qualified candidates who enjoy combining strategy, execution, creativity, and analytics are encouraged to apply.

MOHR Talent is an equal-opportunity employer and complies with all applicable federal, state, and local nondiscrimination laws. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other protected status. If you believe you have been discriminated against or have concerns about our compliance, please contact our Human Resources department at [e-mail]

Share:

Job Summary

Published: 8/20/2026

Type: Direct Hire

Location: NYC, New York

Category: eCommerce

At MOHR Talent, your progress is our passion. We are a national, minority-owned firm committed to empowering diverse talent. Our team provides personalized, growth-driven solutions whether you are looking for a new career move or eager to drive your enterprise further.

Get In Touch

5775 Waterford District Dr, Suite #190 ,
Miami, FL 33126