Customer Reference Program Lead

ServiceNow; United States; Híbrido; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

ServiceNow seeks a Customer Reference Program Specialist to run the day-to-day operations of the customer reference program within the Customer Marketing team. You will match customers with prospects, coordinate reference calls and events, and maintain a healthy reference pool to support campaigns and deals.

You will partner with sales, product marketing, and field marketing to convert customer success into credible proof, manage reference assets, and drive program metrics that influence

Formación

• 5+ years in marketing, customer advocacy, or similar customer-facing program role.
• Bachelor’s degree in marketing, communications, Business, or related field.
• Hands-on experience with customer reference or advocacy programs, or comparable coordination work.
• Strong project management skills and ability to juggle multiple requests.
• Clear, concise written and verbal communication with customers and stakeholders.
• Comfort working with data and tracking systems to report on program performance.

Responsabilidades

• Match reference requests to best-fit customers based on industry, product, use case and region.
• Coordinate reference calls and events: outreach, scheduling, briefing materials, follow-up.
• Prepare reference meeting assets: customer proof points, talking points, call briefs.
• Maintain reference pool: recruit customers, track approvals and participation history.
• Collaborate with sales, product marketing, and field marketing to bring references into campaigns and deals.
• Track reference usage and report on pipeline impact; propose improvements.

Conocimientos

Project management

Customer advocacy

Communication

Data reporting

SaaS familiarity

Educación

Bachelor's degree in marketing/communications/business

Herramientas

CRM systems

Spreadsheets

Reference platforms

Descripción del empleo

ServiceNow seeks a Customer Reference Program Specialist to run the day-to-day operations of the customer reference program within the Customer Marketing team. You will match customers with prospects, coordinate reference calls and events, and maintain a healthy reference pool to support campaigns and deals.

You will partner with sales, product marketing, and field marketing to convert customer success into credible proof, manage reference assets, and drive program metrics that influence