Customer & Partner Growth Engagement Lead

Hewlett Packard Enterprise; Houston (TX); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Holidays and paid vacation

Job summary

Hewlett Packard Enterprise is seeking an experienced Marketing professional to own end-to-end nurture programs for customers and partners across multiple portfolios. You will orchestrate audience segmentation, automation, content deployment, and performance analysis to drive engagement and progression through the funnel.

Collaborate with cross-functional teams to optimize journeys, manage calendars, and ensure timely delivery of communications.

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or any related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
• Preferred Certifications: NA

Responsibilities

• Own end-to-end execution and optimization of customer and partner nurture programs across Print, Personal Systems, and Poly.
• Execute multi-touch customer and partner engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
• Partner with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize journeys and nurture experiences.
• Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners.
• Own email strategy execution, sequencing, audience management, testing, deployment, and performance optimization.
• Serve as central coordination point between Campaign Managers, Content Strategists, UX/Web, MarTech, Internal Agency, and Alliance teams.
• Collaborate with Web and Digital Experience teams to identify journey gaps and optimization recommendations.
• Manage communication governance, nurture calendars, audience contact strategies, and engagement planning.
• Track, analyze, and report engagement and conversion performance to improve experiences.
• Support testing and optimization initiatives across nurture programs.

Skills

Email Marketing

Marketing Automation

Lifecycle Marketing

Nurture Marketing

Customer Journey Management

Partner Marketing

Enablement

Campaign Execution

Audience Segmentation

Analytics & Optimization

Project Management

Attention to Detail

Cross-Functional Collaboration

Education

Four-year or Graduate Degree in Marketing/Business Administration or related field

Job description

Hewlett Packard Enterprise is seeking an experienced Marketing professional to own end-to-end nurture programs for customers and partners across multiple portfolios. You will orchestrate audience segmentation, automation, content deployment, and performance analysis to drive engagement and progression through the funnel.

Collaborate with cross-functional teams to optimize journeys, manage calendars, and ensure timely delivery of communications.