Customer & Partner Engagement Specialist

HP Inc.; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Job summary

HP Inc. is seeking a Customer & Partner Engagement Specialist to design, execute, and optimize nurture programs across the full customer journey.

You will manage multi-touch email campaigns, automation workflows, and partner communications to drive awareness, engagement, and conversion. Collaborating with Campaign Managers, Content Strategists, and MarTech teams, you will optimize journeys across touchpoints, lead enablement communications for various partner segments, and uphold governance for

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
• Advanced degree with 3-5 years of work experience may substitute for some experience.

Responsibilities

• Own end-to-end execution and optimization of customer and partner nurture programs across multiple product lines.
• Execute multi-touch customer and partner engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
• Partner closely with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize journeys and nurture experiences across all touchpoints.
• Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners, ensuring alignment with HP priorities and campaigns.
• Own email strategy execution, communication sequencing, audience management, testing, deployment, and performance optimization.
• Serve as the central coordination point between Campaign Managers, Content Strategists, UX/Web, MarTech, Internal Agency, and Alliance teams for timely communications and assets.
• Collaborate with Web and Digital Experience teams to identify journey gaps and optimization opportunities to improve customer progression.
• Manage communication governance, nurture calendars, audience contact strategies, and engagement planning to maintain message consistency.
• Track, analyze, and report engagement, nurture, adoption, and conversion performance for continuous improvement.
• Support testing and optimization initiatives across nurture programs.

Skills

Email Marketing

Lifecycle Marketing

Customer Journey

Partner Marketing

Campaign Execution

Audience Segmentation

Analytics & Optimization

Project Management

Attention to Detail

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Customer & Partner Engagement Specialist

Description

Job Description

The Nurture & Enablement Specialist is responsible for executing and optimizing customer and partner engagement programs across the full customer journey. This role owns the execution of nurture programs, email communications, automated workflows, enablement campaigns, and engagement sequencing designed to move customers and partners through the funnel. Working closely with Campaign Managers, Content Strategists, Digital Experience & Optimization, Growth Marketing, MarTech, Creative, UX/Web, and Alliance teams, this individual helps ensure customers receive the right experience, content, and engagement across touchpoints. The role collaborates on journey design and optimization while owning execution of email programs, nurture sequencing, partner communications, and enablement activities that support awareness, engagement, consideration, conversion, retention, and advocacy objectives.

Key Responsibilities

• Own end-to-end execution and optimization of customer and partner nurture programs across Print, Personal Systems, and Poly, including audience segmentation, automation workflows, journey orchestration, content deployment, and performance analysis.
• Execute multi-touch customer and partner engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
• Partner closely with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize customer journeys and nurture experiences across all touchpoints.
• Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners, ensuring alignment with HP priorities, offers, campaigns, and demand generation initiatives.
• Own email strategy execution, communication sequencing, audience management, testing, deployment, and performance optimization.
• Serve as the central coordination point between Campaign Managers, Content Strategists, UX/Web, MarTech, Internal Agency, and Alliance teams to ensure timely delivery of communications, digital assets, and nurture experiences.
• Collaborate with Web and Digital Experience teams to identify journey gaps, engagement opportunities, and optimization recommendations that improve customer progression through the funnel.
• Manage communication governance, nurture calendars, audience contact strategies, and engagement planning to maintain message consistency and reduce audience fatigue.
• Track, analyze, and report engagement, nurture, adoption, and conversion performance, leveraging insights to continuously improve customer and partner experiences.
• Support testing and optimization initiatives across nurture programs, including messaging, timing, sequencing, audience segmentation, and engagement tactics.

Success Measures

• Nurture program engagement and conversion metrics
• Email open, click-through, and engagement rates
• Customer and partner activation performance
• Program adoption and enablement participation
• On-time execution of campaign and nurture updates
• Quality and effectiveness of communication governance
• Stakeholder satisfaction and cross-functional alignment

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications

NA

Knowledge & Skills

Email Marketing & Marketing Automation,

Lifecycle & Nurture Marketing,

Customer Journey Management,

Partner Marketing & Enablement,

Campaign Execution,

Audience Segmentation,

Analytics & Optimization,

Project Management,

Attention to Detail,

Cross-Functional Collaboration

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy (https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225) or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) "