Customer & Partner Engagement Specialist

HP; Spring (TX); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Job summary

HP is seeking an experienced Customer & Partner Engagement Specialist to drive nurture programs and enablement across the full customer journey. You will own email campaigns, automation workflows, and journey orchestration while collaborating with Campaign Managers, Content Strategists, and Growth Marketing to optimize experiences for customers and partners.

The role emphasizes analytics, audience segmentation, and scalable enablement across SMB through complex partner networks, reporting on

Qualifications

• Four-year or graduate degree in marketing or business.
• Typically 4–7 years of work experience in segment marketing, channel marketing, or partner marketing.
• Experience with marketing automation and email campaigns.

Responsibilities

• Own end-to-end design and execution of customer and partner nurture programs.
• Manage email strategy, automation workflows, and journey orchestration.
• Collaborate with cross-functional teams to optimize customer journeys.
• Analyze engagement metrics and adjust programs for better conversion.

Skills

Email marketing

Marketing automation

Lifecycle marketing

Customer journey management

Partner marketing

Campaign execution

Audience segmentation

Analytics & optimization

Project management

Cross-functional collaboration

Education

Four-year or Graduate Degree in Marketing or Business

Job description

Customer & Partner Engagement Specialist

Description -
Job Description

The Nurture & Enablement Specialist is responsible for executing and optimizing customer and partner engagement programs across the full customer journey. This role owns the execution of nurture programs, email communications, automated workflows, enablement campaigns, and engagement sequencing designed to move customers and partners through the funnel. Working closely with Campaign Managers, Content Strategists, Digital Experience & Optimization, Growth Marketing, MarTech , Creative, UX/Web, and Alliance teams, this individual helps ensure customers receive the right experience, content, and engagement across touchpoints. The role collaborates on journey design and optimization while owning execution of email programs, nurture sequencing, partner communications, and enablement activities that support awareness, engagement, consideration, conversion, retention, and advocacy objectives.

Key Responsibilities

• Own end-to-end execution and optimization of customer and partner nurture programs across Print, Personal Systems, and Poly, including audience segmentation, automation workflows, journey orchestration, content deployment, and performance analysis.
• Execute multi-touch customer and partner engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
• Partner closely with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize customer journeys and nurture experiences across all touchpoints.
• Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners, ensuring alignment with HP priorities, offers, campaigns, and demand generation initiatives.
• Own email strategy execution, communication sequencing, audience management, testing, deployment, and performance optimization.
• Serve as the central coordination point between Campaign Managers, Content Strategists, UX/Web, MarTech , Internal Agency, and Alliance teams to ensure timely delivery of communications, digital assets, and nurture experiences.
• Collaborate with Web and Digital Experience teams to identify journey gaps, engagement opportunities, and optimization recommendations that improve customer progression through the funnel.
• Manage communication governance, nurture calendars, audience contact strategies, and engagement planning to maintain message consistency and reduce audience fatigue.
• Track, analyze, and report engagement, nurture, adoption, and conversion performance, leveraging insights to continuously improve customer and partner experiences.
• Support testing and optimization initiatives across nurture programs, including messaging, timing, sequencing, and engagement tactics.

Success Measures

• Nurture program engagement and conversion metrics
• Email open, click-through, and engagement rates
• Customer and partner activation performance
• Program adoption and enablement participation
• On-time execution of campaign and nurture updates
• Quality and effectiveness of communication governance
• Stakeholder satisfaction and cross-functional alignment

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications

NA

Knowledge & Skills

Email Marketing & Marketing Automation,
Lifecycle & Nurture Marketing,
Customer Journey Management,
Partner Marketing & Enablement,
Campaign Execution,
Audience Segmentation,
Analytics & Optimization,
Project Management,
Attention to Detail,
Cross-Functional Collaboration

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time o

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.