Hybrid Field Marketing Manager - Canada & Events

Socket.dev; Pittsburgh (Allegheny County); Hybrid; USD 88,000 - 108,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision benefits

Retirement plan with company match

Job summary

Ivalua, a global cloud-based spend management provider, seeks a Field Marketing Manager to lead Canada and support West region events. The role emphasizes demand generation, brand awareness, and customer engagement, with bilingual English/French preferred.

You will drive regional field events, ABM campaigns, webinars, and digital initiatives, partnering with Sales to achieve pipeline growth. Travel 15-25% is expected and the team operates in a hybrid model.

Qualifications

• 6+ years marketing experience, incl. 3+ years in field marketing.
• Experience managing field events and programs driving engagement.
• 3+ years hosting in-person hosted events.
• ABM proficiency with targeted campaigns.
• Strong project management and organizational skills.
• Analytical thinker with data-driven insights.
• Excellent communication and collaboration with sales.
• Able to adapt in a fast-paced environment.
• Experience with HubSpot and ABM tools a plus.
• Bachelor's in Marketing; English required; French optional.

Responsibilities

• Strategy Development: Create and implement field marketing strategies for regional needs to drive leads and pipeline.
• Field Event Management: Plan, organize, and execute regional events, roundtables, and conferences.
• Lead flagship event in Procurement Innovation on Tour: end-to-end planning, agenda, speakers, venue, catering.
• ABM: Develop and implement ABM strategies targeting key accounts for lead gen and engagement.
• Campaign Management: Design and execute integrated campaigns with product marketing and digital teams.
• Collaboration with Sales: Align with sales leadership to support sales goals.
• Performance Analysis: Monitor KPIs and adjust initiatives for ROI.
• Budget Management: Manage the field marketing budget and ROI.

Skills

Field marketing

ABM

Event planning

Campaign management

Budget management

Data analysis

Cross-functional collaboration

Communication

Bilingual

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Demandbase

Job description

Ivalua, a global cloud-based spend management provider, seeks a Field Marketing Manager to lead Canada and support West region events. The role emphasizes demand generation, brand awareness, and customer engagement, with bilingual English/French preferred.

You will drive regional field events, ABM campaigns, webinars, and digital initiatives, partnering with Sales to achieve pipeline growth. Travel 15-25% is expected and the team operates in a hybrid model.