Customer Marketing Manager

Ivalua; Pittsburgh (Allegheny County); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Annual bonus

Healthcare benefits

Job summary

Ivalua is seeking a Customer Marketing Manager to lead multichannel marketing in the AMER region. You will drive customer adoption, loyalty, upsells, and advocacy by coordinating with Customer Success, Field Marketing, and Sales.

You will build ROI tracking, health dashboards, and manage events and campaigns to strengthen customer relationships. The role requires 5+ years in post-sales marketing, proficiency with marketing automation tools, and strong cross-functional collaboration.

Qualifications

• 5+ years owning marketing strategy in a post-sales context (customer marketing, field marketing, or digital marketing).
• Proven success planning campaigns to drive upsells within existing customers.
• Experience with marketing automation platforms and analytics.
• Ability to collaborate with Sales, Customer Success, and Product Marketing.
• Background in enterprise software, procurement or supply chain is a plus.

Responsibilities

• Lead multichannel marketing activities in the AMER region to drive adoption and loyalty.
• Develop and manage customer adoption, cross-sell, and upsell programs.
• Create ROI tracking and health dashboards to identify at-risk customers.
• Coordinate with Customer Success, Field Marketing, Sales and Product Marketing.
• Plan and execute customer events and programs to strengthen community and advocacy.

Skills

Marketing strategy ownership

Campaign planning & execution

Marketing automation (Hubspot, Eloqua,

Cross-functional collaboration

Data analysis & insights

Enterprise software domain knowledge

Education

Bachelor’s Degree in Business/Marketing

Tools

Hubspot

Eloqua

Marketo

DemandBase

LinkedIn Ads

Job description

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value.

The Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 51, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company’s growth is fueled by a customer-led strategy, aligning with overall business objectives.

ROLE:

Here at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.

Reporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.

WHAT YOU WILL DO WITH US

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events


• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos


• Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers


• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption


• Support customer content and drive attendance of global events and conferences


• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes


• Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

• 5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing


• Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)


• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads


• Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets


• Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution


• Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making


• Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus

Soft Skills:

• Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams


• Excellent organizational skills and the ability to manage multiple projects simultaneously


• Team player, demonstrated high performer, and willing to take initiative


• Lead others to strongly align with business stakeholders and attain company objectives


• Preferred Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week)


• We’re a team dedicated to pushing the boundaries of product innovation and technology


• Sustainable Growth, Privately Held


• A stable and cash-flow positive Company since 10 years


• Snacks and weekly lunches in the office


• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity


• Unlock and unleash your full professional potential with our exceptional training and career development program


• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued


• Regular social events, competitive outings, team running events, and musical activities,

United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/

Ivalua’s core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.

The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.

Title: Customer Marketing Manager

Base range minimum: $70,000

Base range maximum: $110,000

Additional compensation / rewards: Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.

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